NFL Commissioner Roger Goodell to Receive Prestigious Public Service Award from Ad Council
Roger Goodell to be Honored by the Ad Council
On December 4, 2025, Roger Goodell, the Commissioner of the National Football League (NFL), will be recognized for his extraordinary contributions to public service at the 71st Annual Public Service Award Dinner, hosted by the Ad Council in New York City. This prestigious award celebrates Goodell’s unwavering commitment to using the power of sports to inspire and enact meaningful change within communities across the United States.
Leadership Impact
Since taking office in September 2006, Goodell has reshaped the NFL, enhancing its global presence and significantly increasing revenues and fan engagement. His leadership has introduced innovative changes, including improved player safety measures and strategic partnerships with major media outlets. Notable deals with CBS, ESPN, FOX, NBC, and Amazon have expanded the NFL’s reach, ensuring that nearly 90% of its games are accessible to fans for free.
Goodell’s vision extends beyond financial success; he has dedicated himself to bolstering the league’s commitment to public service. Initiatives under his guidance have focused on cultural connection, mental health awareness, education, and support for military families and frontline workers. These efforts reflect the core values of the Ad Council, reinforcing the notion that impactful changes can arise both on and off the field.
A Long-standing Partnership
For over 25 years, the NFL has been a proud partner of the Ad Council, collaborating on significant campaigns aimed at making a difference in society. Key programs such as the COVID-19 Vaccine Education Initiative and the