Experience the Thrills of Hokkaido with Golden Kamuy
This year, the much-anticipated campaign 'Enjoy Golden Kamuy and Hokkaido! supported by Upopoy' is back, starting on September 2nd. Organized by the Upopoy Foundation in Sapporo, this year's collaboration with the popular anime series 'Golden Kamuy' promises an array of new experiences for fans and visitors eager to explore the wonders of Hokkaido.
What to Expect in the Campaign
The campaign allows participants to fully immerse themselves in the unique allure of Hokkaido, covering its tourism, cuisine, nature, and culture— all through the lens of 'Golden Kamuy'. One of the major highlights this year is the enhanced 'Go North! Stamp Rally', an evolution of last year’s poster rally. Participants will have the chance to win delectable 'Go Prize Gourmet' options from ten recommended areas around Hokkaido.
Participants will also collect four different types of 'Go Prizes', which include:
- - Exclusive Recorded Character Voices: Get to listen to original character voices made specifically for this campaign.
- - Original AR Camera: Take memorable photos with 'Golden Kamuy' characters through an augmented reality experience.
- - Original Bromides: Receive exclusive bromide photos featuring characters from the series.
Moreover, the campaign will showcase the 'Golden Wagon', which will appear at various locations across Hokkaido. By tracking its real-time updates on social media, keen observers can win 'Hokkaido Butter Cookies', made especially for this campaign.
Details of the Campaign
Go North! Stamp Rally
- - Duration: September 2, 2025 – February 27, 2026
- - Participating Areas: 10 locations including Sapporo, Otaru, Abashiri, Asahikawa, Akanko, Noboribetsu, Hakodate, Hiratori, Shiraoi, and Upopoy. Specific character areas will be announced later.
This unique digital stamp rally involves finding area posters featuring the characters from 'Golden Kamuy' and scanning QR codes, helping participants discover Hokkaido's charms while completing the stamp collection.
Prizes for Completing the Rally
Those who successfully visit all ten areas will receive a special completion prize (limited to the first 1,000 participants). Further details will be unveiled at a later date.
Golden Wagon Appearances
- - Period: September 2, 2025 – November 23, 2025
The golden wagon will surprise fans at various locations, sharing updates on its location via the campaign’s official social media account. Successful finders can participate in a lottery, with a chance to win 'Go Prize Cookies' adorned with 'Golden Kamuy' graphics. The event encourages all ages, with no restrictions for those under 18.
Additional Activities at Upopoy
At the Upopoy venue, visitors can join various exciting activities:
- - Treasure Hunt: Seek out character panels across the park to decipher a secret message for exclusive rewards.
- - Golden Kitchen Car: A special food truck serving limited-time menus exclusive to Upopoy.
- - Ainu Culture Experience: Featuring unique character announcements and traditional activities.
The campaign will provide a complimentary 'Go North! Tourist Book' to the first 50,000 visitors, filled with captivating travel information about Hokkaido.
Engage with 'Golden Kamuy' and 'Hokkaido' in ways you've never imagined, making this campaign a must-experience for fans and newcomers alike! Keep an eye on the official social media accounts for updates and further details.
For more information, visit the official website:
Upopoy or their social media pages.