Brightstar Lottery Unveils Next-Generation Retail Solutions for Missouri Lottery

Brightstar Lottery Unveils Next-Generation Retail Solutions for Missouri Lottery



Brightstar Lottery PLC (NYSE: BRSL), a prominent player in the lottery technology sector, has made headlines with its recent announcement regarding an ambitious eight-year project to modernize the Missouri Lottery's retail and digital solutions. With this deployment of its fully-integrated lottery solution, known as OMNIA™, Brightstar aims to bridge the existing gaps between retail and digital lottery channels, creating a seamless and user-friendly experience for players across the state.

The OMNIA Solution



OMNIA™ is designed with a focus on streamlining operations while enhancing player engagement. This innovative solution integrates various functionalities aimed at elevating the lottery experience. The core objective is to make it incredibly easy for players to interact with lottery offerings whether they are playing online from their homes or buying tickets in person at retail locations. Additionally, Brightstar’s strategy includes bolstering Missouri Lottery's digital initiatives by introducing Connected Play, which enables players to engage more frequently with lottery games through personalized promotions. The program will also introduce second-chance promotions and loyalty rewards, aimed at enticing more participants and enhancing retention.

Lester Elder, Executive Director of Missouri Lottery, expressed his enthusiasm for this renewed partnership, stating that Brightstar has played an instrumental role in the state's educational funding, contributing over $8.5 billion over the past three decades. Elder highlighted his excitement about evolving their collaboration to deliver premier experiences for players through this modernization.

Enhancements and New Equipment



As part of the engagement, Brightstar plans to equip the Missouri Lottery with an impressive suite of new retailer hardware. This includes 5,250 Retailer Pro S2 terminals, 2,220 GameTouch™ 28 units, 75 GameTouch™ 20 devices, 250 GameTouch™ Draws, and 1,250 Digital Menu Boards. These enhancements are designed to provide retailers with the tools necessary to engage players effectively and offer reliable and convenient services.

Scott Gunn, Brightstar's Chief Operating Officer for North American Lottery, stated, "We are honored to support the Missouri Lottery as it embraces the evolving lottery landscape and implements innovative solutions. These initiatives will significantly improve operational flexibility, enabling the Lottery to engage players in new and exciting ways."

The Reach and Capabilities of Brightstar



Operating on six continents and serving nearly 90 lottery customers, Brightstar has positioned itself as a leading technology provider in the lottery sector. Notably, it is the technology provider for 26 of the 46 lottery jurisdictions in the U.S. and serves seven of the world's ten largest lotteries. This impressive portfolio underscores Brightstar’s capability and experience in delivering high-performance solutions tailored to meet the distinct needs of different lottery systems.

As part of their commitment to excellence, Brightstar ensures that its solutions comply with the highest standards of integrity and reliability, driving maximum engagement while generating significant returns for public services, such as education.

Conclusion



Brightstar Lottery's deployment of the OMNIA technology and its commitment to enhancing the Missouri Lottery through modern equipment and innovative solutions signals a transformative era for lottery management and player engagement. This move not only epitomizes Brightstar's dedication to innovation but also highlights its ongoing partnership with the Missouri Lottery, promising a more engaging and accessible lottery experience for players in the state.

For further information, please visit brightstarlottery.com and connect on LinkedIn to stay updated with the latest advancements from Brightstar Lottery.

Topics Consumer Technology)

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