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Huawei's Triple Jump to AI-Optimized UBB

At the 11th Ultra Broadband Forum (UBBF) 2025, James Chen, the President of Huawei's Carrier Business, unveiled pivotal advancements in the industry's approach to ultra-broadband (UBB), fueled by artificial intelligence. In his keynote speech, titled 'Triple Leaps to AI UBB: Inspiring New Business Growth', Chen emphasized the necessity for operators to evolve into new realms of growth through AI-enhanced technologies.

The Three Dimensions of Innovation

Chen articulated three major leaps that can drive significant revenue growth: depth, width, and height. Each dimension represents a strategic approach for operators to innovate and expand their service capabilities.

1. Leap in Depth: Experience-Centric Monetization

The first leap is a critical paradigm shift from bandwidth-centric to experience-centric monetization. Operators are beginning to leverage AI capabilities to accurately identify where user experiences can be enhanced. For instance, a leading Thai operator implemented Huawei's AI WAN solution to ensure better application performance for cloud gaming and 4K livestreaming. This transition not only improved user experiences but also significantly boosted the average revenue per user (ARPU).

2. Leap in Width: Expanding Business Frontiers

The second dimension involves pushing business boundaries to incorporate digital intelligence services. In the domain of smart home services, global operators collectively possess over a billion home gateways, providing a substantial opportunity to transform from mere network providers to integrated smart service providers. Huawei's AI Homehub has become a cornerstone in this initiative, enabling operators to enhance their home service offerings and achieve a remarkable 60% increase in ARPU for home services.

For small and medium-sized enterprises (SMEs), Huawei’s fiber-to-the-office (FTTO) solutions are increasingly being used to deliver standard digital services, facilitating their smart transformation. The successful adoption of FTTO solutions by major Chinese operators serves as a benchmark, impacting millions of users positively.

3. Leap in Height: Intelligent Operations and Network Management

The third innovation leap focuses on transforming network operations through autonomous capabilities. Operators are looking to implement AI-driven, order-based management systems that can evolve into smart operations. For example, Huawei’s collaboration with MasOrange in Spain led to the creation of Europe’s first Level 4 autonomous IP network. This integration resulted in reduced mean time to repair (MTTR), significantly enhancing user satisfaction levels.

Conclusion: The Future of AI-Optimized UBB

Chen concluded his insightful address by remarking that AI-optimized UBB is merely at its inception. He expressed Huawei's commitment to continue driving innovation with operators and industry partners to further develop the monetization of user experiences. By enabling operators to rethink their growth strategies, Huawei aims to contribute significantly in an era defined by AI and advanced digital services.

With these strategic initiatives, Huawei is positioning itself as a leader in the telecommunications industry, ready to kickstart the next wave of innovation as it seeks to empower operators and enhance the overall experience in the digital landscape.