Ken Dayley Appointed as CEO of Joybees to Drive Growth and Innovation

Joybees Welcomes Ken Dayley as Chief Executive Officer

Joybees LLC, the casual lifestyle footwear brand based in Denver, Colorado, has announced the appointment of Ken Dayley as its new Chief Executive Officer. This strategic move comes at a crucial time as the company looks to bolster its growth and expand its presence in the market. Founded in 2018, Joybees is renowned for its innovative honeycomb insole design, making its shoes not only stylish but also comfortable and accessible for families.

Mr. Dayley, who brings over 15 years of experience in marketing and direct-to-consumer brand development, is expected to drive transformative growth within the company. In his previous roles, he has successfully led digital transformations for notable brands, achieving significant profitability and brand recognition.

Joey Separzadeh, Chairman of the Board at Joybees, expressed enthusiasm about Dayley's appointment, stating, "We are thrilled to have Ken lead our company. His impressive ability to identify growth opportunities has already made an impact. His expertise in the casual footwear sector and his background in direct-to-consumer strategies align perfectly with our vision for the future."

Dayley's career includes key positions such as the Chief Digital Officer at Body Art Alliance and significant roles at PopSockets, where he played a crucial role in the brand's global e-commerce strategy. At New Balance, he provided digital consulting services that supported growth both in the U.S. and Europe, demonstrating an ability to foster international brand expansion.

In his new role at Joybees, Dayley is excited about the potential to enhance the company's product offerings and build brand awareness. He stated, "It's an exciting time for Joybees as we embark on our next phase of growth. I am committed to leveraging our core values and enhancing accessibility to our beloved footwear. The support from the Board strengthens our position in the molded footwear segment, and I'm confident we can achieve our growth objectives in today's dynamic economic landscape."

Joybees aims to stay at the forefront of innovation in the injection-molded EVA space, focusing on producing stylish and comfortable footwear for families. With a dedicated emphasis on expanding their direct-to-consumer strategies and broader brand collaborations, the company is gearing up for significant advancements in customer engagement and market reach.

As Dayley steps into his new role, those within the industry and consumers alike are eager to see how his leadership will influence Joybees as it continues to enhance its product line and strengthen its market position. With a commitment to quality and accessibility, Joybees is poised to capture the hearts of families seeking comfortable and fashionable footwear options.

For more information about Joybees and their offerings, visit joybees.com.