Dove Body Wash Series Transforms with Rich Milk Foam and Improved Hydration Formula

Dove Body Wash Revamped for Enhanced Hydration and Silky Cleanliness

Dove, a leading personal beauty care brand under Unilever Japan, is set to launch an upgraded version of its No.1 liquid body wash series on September 14, 2026. The series features a new formulation focused on creamier foam and longer-lasting hydration, ensuring a soothing and nourishing bathing experience.

The New Rich Milk Foam Formula

The revamped Dove Body Wash now incorporates a rich milk foam, combining the benefits of nano-ceramides for deep moisture retention. This advanced formula responds to the growing market demand for both moisturizing properties and luxurious lather in body washes. The innovative moisture lock technology allows for immediate absorption of moisture, helping skin maintain its hydration even after bathing.

With the new foam booster, users can expect a delightful creamy texture that gently envelops the skin, effectively removing impurities while minimizing friction. This ensures a gentle and enjoyable washing experience that doesn’t compromise on cleanliness.

In addition to the nano-ceramides, which include NP, AP, and EOP variations that provide moisture, the formulation also includes amino acid-based moisturizing ingredients that lessen the tightness often felt post-wash. This powerful combination works deep within the stratum corneum, offering a lasting feeling of hydration that transforms your skin.

Two Unique Formulas to Meet Diverse Needs

The newly revised Dove Body Wash series now consists of seven variants, each formulated to cater to different skin requirements. The two main formulations introduced are “Rich Milk Foam Formula” for deeper hydration and “Refreshing Moisture Foam Formula” for a light and clean feeling.

The new packaging, featuring a premium yet simple design, aligns with the enhanced product formula, giving users a more elegant experience during their daily routines. Along with usual refill sizes, Dove has introduced a 930g super refill, making it easier for users to choose their favorite formulation based on skin concerns, desired outcomes, and scents.

Revitalizing Aromas and Textures

Premium Moisture Care offers a comforting floral scent, designed for soft, supple skin with a unique creamy lather that envelops your body in moisture. Similarly, the Shea Butter & Vanilla variant combines a soothing fragrance with the nourishing benefits of shea butter for a deeply hydrating experience.

Consumers looking for something lighter can opt for the Rice Ferment & Kinmokusei option, which provides a moist yet delicate clean. Each formulation is complemented with thoughtfully chosen fragrances, including sweet peach, calming lavender, and invigorating citrus, enhancing the overall bathing experience.

Dove's Commitment to Authentic Beauty

Dove's brand purpose emphasizes that "Your uniqueness is your beauty." The brand actively works to support all women in recognizing their beauty while addressing pressing societal perceptions that often undermine self-confidence. Research highlights that only 7% of teenage girls in Japan feel confident about their appearance, a statistic that Dove aims to change through its products and initiatives.

By providing accessible beauty care products and collaborating with organizations that promote self-esteem and body positivity, Dove strives to redefine how beauty is perceived and celebrated. This commitment resonates through their innovative product offerings and community outreach programs, empowering women everywhere to embrace their true selves.

Dove's revamped body wash series is a step forward in this journey towards authentic beauty, reinforcing their belief that true beauty begins with genuine care.

With the introduction of this innovative body wash series, Dove aims to elevate your bathing routine, providing not only cleanliness but also substantial care and comfort. Each product has been carefully designed to meet the diverse moisturizing needs of your skin while ensuring you leave the shower feeling refreshed and confident.