KuCoin Partners with Organizations to Launch "A Matter of Dignity" Initiative in Sumatra

KuCoin Launches Support Initiative in Sumatra



In a significant humanitarian effort, KuCoin, a leading global cryptocurrency exchange, has collaborated with the Global CSR Foundation and the American Medical Women’s Association (AMWA) to launch the initiative "A Matter of Dignity - Sumatra Relief Initiative". This program aims to address the critical needs of women and communities affected by recent disasters in Aceh and Medan, Indonesia. The initiative will initially provide 5,000 menstrual hygiene kits alongside essential medical supplies and fresh food products.

The initiative underscores the importance of addressing women's health needs during times of crisis. According to Aurelly Syifalia Widihart, co-founder of Yayasan Srikandi Merah Putih, which is executing the program, women are often disproportionately affected by disasters, yet their essential health requirements frequently go unnoticed. "This initiative is about responding to a crisis in a way that protects both lives and dignity," she stated, emphasizing the urgency of the situation.

Launching the Initiative


The official launch was marked by a ceremonial distribution of relief packages to H. Teuku Badruddin Syah, the Sultan of Aceh, alongside representatives from Yayasan Srikandi Merah Putih. The distribution of these essential items is set to kick off in early April 2026, focusing on the most affected communities grappling with the dual challenges of recent disasters and ongoing recovery efforts.

Dr. Padmini Murthy, AMWA's global health lead, along with Jing Zhao Cesarone, founder of the Global CSR Foundation, have been pivotal in conceptualizing the project. The menstrual equity model they designed has previously benefited communities in the Bahamas and Suriname and is now being adapted to better fit the Indonesian context. KuCoin, represented by Sylvie Dong, its Chief CSR Officer, is coordinating the procurement and timely delivery of hygienic products as part of a broader commitment to corporate responsibility.

"It is the duty of businesses to be present when communities are affected by disasters. KuCoin will continue to support CSR initiatives that meet real needs and provide significant relief," stated Dong, illustrating the company's dedication to social impact.

Collaborative Efforts


The on-ground distribution of medications, food, and hygiene kits in Aceh and Medan will be facilitated by Maha Medicare, an organization that has been actively supporting flood-affected communities since December of the previous year. This initiative has garnered significant support from both regional and national leaders, highlighting a strong local commitment to community recovery.

Support from key figures, including Agustina Hastarini, the wife of the Minister of Indonesian Micro, Small and Medium Enterprises, and La Ode Ikrar Hastomi, a representative of the Indonesian Ministry of Industry, showcases government involvement in cross-sector humanitarian action. Moreover, well-known Indonesian personalities like Baim Wong, Rianti Cartwright, and Nadya Shakira have joined the cause to raise awareness regarding women’s health, access to essential care, and the importance of dignity in humanitarian responses.

Public Engagement


The initiative was formally unveiled at a private press dinner titled "A Matter of Dignity" held in Jakarta on February 6, 2026. This event gathered foundation leaders, government officials, medical experts, business leaders, public figures, and media representatives, fostering a collaborative atmosphere around the initiative.

Post-distribution documentation, verified impact reports, and visual documentation from Aceh and Medan will be made available to the media following the deployment, ensuring transparency and accountability in the initiative's execution.

About KuCoin


Founded in 2017, KuCoin has established itself as a top-tier global cryptocurrency platform trusted by over 40 million users across more than 200 countries and regions. It offers a range of innovative and compliant digital asset services, allowing access to over 1,000 listed tokens, spot and futures trading, institutional wealth management, and a Web3 wallet. However, it is essential to note that KuCoin does not provide services in the European Economic Area (EEA).

About Yayasan Srikandi Merah Putih


Yayasan Srikandi Merah Putih is an Indonesian foundation dedicated to promoting women’s empowerment and leadership through humanitarian action, health equity, environmental stewardship, human rights advocacy, and support for micro, small, and medium enterprises (MSMEs). Grounded in Indonesian cultural values and guided by a global vision, the foundation facilitates intersectoral collaboration to build resilient communities and create a lasting impact on women, families, and local economies.

About Global CSR Foundation


The Global CSR Foundation (GCSRF) operates on an international level, promoting responsible leadership and sustainability worldwide. Aligning with the UN’s sustainable development goals, GCSRF convenes governments, businesses, investors, and civil society to encourage ESG initiatives, women’s leadership, cultural diplomacy, and innovation, transforming cross-border collaboration into measurable and long-term impact.

About AMWA


Since its establishment in 1915, the American Medical Women’s Association (AMWA) has been a multidisciplinary organization of women physicians advocating for women in medicine and ensuring healthcare equity and excellence. They are engaged in various initiatives like the Breakthrough Women in Science Medicine series to support women’s advancement in medicine and advocate for equity.

For more information, visit KuCoin and Global CSR Foundation.

Topics Policy & Public Interest)

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