Matsui Securities Launches TikTok Short Drama 'Toshigoro' for Young Investors

Matsui Securities Launches 'Toshigoro'

Matsui Securities, a prominent player in Japan's financial sector, is making waves by introducing a new TikTok short drama titled 'Toshigoro', designed specifically for the younger generation. This unique series aims to empower young people to reflect on their personal futures while exploring the often daunting world of investments. Premiering today, October 31, the show will be released incrementally on the Matsui Securities TikTok channel here.

Meaning Behind 'Toshigoro'

The title 'Toshigoro' cleverly merges the Japanese words for 'right age' (年頃) and 'investment time' (投資頃). This duality encapsulates the journey of youth, where numerous life choices begin to emerge. As they navigate this formative period, these young individuals are also confronted with the idea of shaping their futures through financial investments. Matsui Securities wants to shift the perception of investing away from just a means of earning money to a vital tool for choosing a fulfilling life path. The series, crafted with a youthful touch, reflects this philosophy through engaging and relevant content.

Cast of Characters

The series features two dynamic lead actresses: Miumi and Reika Ozeki. Miumi, known for her role in Netflix's original dating reality show 'Offline Love', and Ozeki, who became a sensation on the short video platform 'Vine' as the 'most-followed high school girl', breathe life into their characters in 'Toshigoro'.

- Miumi as Asuka Iida:

In her first dramatic role, Miumi shared her excitement about the filming process, stating that she was determined not to fumble her lines. Despite her inexperience, she found herself enjoying the laughter and camaraderie on set and felt the series effectively encourages viewers to contemplate their futures grounded in the themes of youth and investment.

- Reika Ozeki as Sumire Asano:

Ozeki expressed her honor to be part of such an innovative project for Matsui Securities. She highlighted the comedic essence of the script and direction, making her character not only humorous but lots of fun to portray. The whimsical tone is reinforced by a brisk pacing that characterizes short dramas, and she is excited for viewers to see her character's various expressions throughout the series.

Additional Cast

The supporting cast includes notable actors like Noboru Kaneko as Ryuichi Sakaguchi, the boss, and Daiki Miyagi as Shinya Matsui, a company associate. The ensemble captures the essence of a modern corporate environment blended with relatable personal challenges faced by youth today.

Distribution and Availability

'Toshigoro' is set to be available on TikTok, reflecting the trend of engaging younger audiences through platforms they frequent. Additionally, there are plans to expand the availability of the series on YouTube, broadening its reach even further.

Production Team

- Producer: Daisuke Sakai from nowhere film, the company behind the series, expressed the collaboration's foundation based on a shared passion for increasing investment awareness among youth.
- Director/Script: Kenta Aoki has crafted a vibrant narrative that gives life to the interests of young investors.

About Matsui Securities

Founded in 1931 and headquartered in Chiyoda, Tokyo, Matsui Securities aims to make investing accessible and engaging for all, particularly the younger demographic. More details about their company can be found on their official website and YouTube channel.

About nowhere film

Established in 2024 and based in Shibuya, Tokyo, nowhere film focuses on short dramas, animations, and various multimedia projects. To find out more about their endeavors, visit their website or follow them on Instagram and TikTok.