#Japan #Tokyo #Entertainment #Happinet #Toshiyuki Mizutani

Happinet Corporation's New Year Address for 2026

As we usher in the New Year, Happinet Corporation, led by President Toshiyuki Mizutani, extends warm greetings to all. The company, which is based in Taito, Tokyo, specializes in the distribution and marketing of entertainment products, including toys, video games, and multimedia content.

In his New Year address, Mizutani reflects on the past year, noting that it was a time of economic recovery characterized by a surge in foreign tourists and a significant rise in the stock market. Despite ongoing challenges like rising prices, the toy and amusement sectors experienced remarkable growth, fueled by increasing demand from adults and inbound customers.

The video game department also saw considerable expansion, thanks to successful product launches. The Christmas shopping season, the most critical period for Happinet, was successfully navigated, made possible by the unwavering support of business partners, the dedication of employees engaging with customers, and a flexible approach to operations. Mizutani expresses his gratitude to all stakeholders for their continued support.

2025 marked the beginning of Happinet’s 10th Medium-term Management Plan, which has already shown promising results. The company expanded its capsule toy business in the U.S., launched globally developed in-house games, and signed licensing agreements with five major Hollywood studios for video distribution. These developments signify the fruition of strategies set out in the previous management plan and align with the long-term vision of being a creative company that brings excitement to the world through entertainment.

Despite the evolving market conditions, including rising raw material costs, demographic changes, and diversifying consumer needs, Happinet is committed to maintaining growth and innovation. The company's professionals are working collaboratively to take on new challenges and adapt to the fast-paced industry environment.

Mizutani concludes the address by asking for the consistent support and encouragement of stakeholders in the new year as the company endeavors to achieve its goals outlined in the management plan that targets 2028.

Happinet Corporation
Founded: June 7, 1969
Capital: 2.75 billion yen
Location: 2-4-5 Komagata, Taito, Tokyo, Japan
Business: Planning, manufacturing, and retail of toys and games; production and sale of videos and music software; planning and production of video games; and operation of amusement facilities.

Happinet aims to enrich lives through entertainment, offering top-tier products in toys, multimedia, video games, and more, enhancing the joy and imagination of its customers.

For more information, visit Happinet's official website.