#Japan #Tokyo #proptech #RentEase-kun #Aww

PropTech Japan Unveils Its First Official Character: RentEase-kun

In a move to bring a friendly face to the world of real estate technology, PropTech Japan Co., Ltd. has announced the introduction of its first official mascot, RentEase-kun. This new character is designed not only to be a figurehead for various PropTech services but also to cultivate a stronger emotional connection with users, making the often complex and impersonal world of real estate more accessible and enjoyable.

The Birth of RentEase-kun

The creation of RentEase-kun was led by Aww Co., Ltd., a company renowned for its expertise in producing virtual humans and characters, based in Shibuya, Tokyo. The character is inspired by a beaver, known for its instinctive behavior of taking care of its home, symbolizing the importance of one’s dwelling in the process of renting and living.

The name “RentEase” reflects the commitment to providing a seamless renting experience for users, and RentEase-kun embodies the playful and supportive persona that PropTech Japan aims to project in its brand identity.

Why a Character?

As technology integrates deeper into daily life, today’s consumers are increasingly seeking not just functional services but also emotional engagement and enjoyment. Changes in consumer behavior have driven PropTech Japan to create a relatable character as a response to this evolving demand. By introducing RentEase-kun, the company hopes to make technology friendly and approachable, transforming the interaction between users and real estate services into a more animated and proactive exchange.

Future Aspirations

Looking ahead, RentEase-kun will become a fixture in various applications, social media, and events. The character aims to engage in two-way communication with users, enlivening their everyday experiences through creativity and fun interactions. The vision for RentEase-kun transcends being merely a mascot; he is envisioned as an evolving companion that grows alongside users in their real estate journeys. This approach is anticipated to unlock new possibilities within the PropTech sector, showcasing how technology can be a part of a diverse and colorful life.

About PropTech Japan

Founded with the mission to deliver smart and comfortable living to everyone, PropTech Japan is set to innovate within the real estate tech landscape. The organization focuses on integrating technology and human-centric approaches, continually striving to exceed user expectations with effective solutions.

Company Overview

• - Company Name: PropTech Japan Co., Ltd.
• - Headquarters: 1-12-5 Higashiazabu, Minato-ku, Tokyo
• - Executive Director: Mikito Ito
• - Business Area: Real estate tech services, development and provision of rental applications
• - Founded: February 2024
• - Website: https://rent-ease.jp/

About Aww Co., Ltd.

Aww is pioneering the virtual human industry in Asia, specializing in the production of various virtual figures including imma, MIRAI, plusticboy, and Ria. Their extensive work encompasses research and development in AI, XR, and virtual fashion, creating diverse business opportunities across these sectors.

• - Company Name: Aww Co., Ltd.
• - Headquarters: 26-1 Sakuragaokacho, Shibuya, Tokyo
• - Executive Director: Takayuki Moriya
• - Business Area: Virtual human production, project development, AI business
• - Website: https://aww.tokyo/

Join PropTech Japan

With plans for expansion, PropTech Japan is actively seeking new team members experienced in real estate, back-office operations, and more. Interested candidates should check their recruitment page for additional job listings and application details: Recruitment Page.