#Hong Kong #TCL Electronics #Mini LED TV #QLED TV

TCL Electronics Reports Strong 15% Year-on-Year Growth in Global TV Shipments

TCL Electronics Holdings Limited, listed under 01070.HK, has exciting news to share with the industry as it reports a phenomenal 14.8% growth in global TV shipments for 2024. This significant increase comes as the company reports record shipments of nearly 29 million units, showcasing a robust recovery and expansion in the global TV market. The fourth quarter alone saw an impressive 19.3% increase in shipments year-on-year.

As part of its strategic vision, TCL has successfully executed its “TCL + Falcon” dual-brand strategy, driving demand for its television line through expansive mid-to-high-end models, which continue to gain traction in consumer markets.

Embracing Premium Features and Larger Screens

Throughout the year, TCL worked diligently to align itself with the trends favoring larger screens and premium features, as evidenced by a 21.3% year-on-year increase in the shipment of 65-inch and larger models. Of particular note, TCL witnessed an astonishing 39.8% increase in the shipment of televisions sized 75 inches and above. As a result, the average size of TVs shipped globally increased by 1.3 inches to reach 52.4 inches, reflecting consumers’ growing preference for bigger screens.

TCL’s relentless focus on technological innovation has allowed it to remain competitive. The company has invested heavily in R&D for advanced display technologies, particularly within the Mini LED and QLED segments. It reported a staggering 194.5% year-on-year growth in its Mini LED TV segment, alongside a 69.5% increase for its QLED TVs.

Landmark Technologies Displayed at CES 2025

TCL's commitment to innovation was on full display at the CES 2025, showcasing the X11K QD-Mini LED TV—a testament to its cutting-edge technologies. This advanced model boasts 14,000 dimming zones and achieves a remarkable 6,500 nits of peak brightness, unprecedented in the television marketplace. Alongside that, the TCL X11K won the Mini LED Display Technology Innovation Award, solidifying TCL’s reputation for excellence and setting new standards for image quality.

In another groundbreaking reveal, TCL introduced Ai Me, the world's first modular AI home companion robot, designed to enhance family experience at home through intelligent interaction and appliance automation. The robot is noted for its engaging bionic design and ability to evolve and adapt based on user behaviors, promising a deeply personalized interaction.

Success in Global and Domestic Markets

The company’s international success continued, with a 17.6% increase in shipments in key markets driven by prominent global sporting events. In Europe, TCL saw a particularly remarkable 33.8% increase in shipments, while North America also showed growth of 6.4%. The brand has successfully negotiated greater penetration into emerging markets such as Latin America and increased its retail sales in regions like Australia and the Philippines.

In its domestic market, TCL enthusiasts welcomed the integration of the Falcon brand, appealing particularly to the youth demographic, resulting in a 38.5% growth in shipments under this banner. Overall, TCL captured 5.8% volume growth in the PRC market, stimulating demand through strategic policies and a rising average screen size.

Forward Outlook

TCL Electronics is poised for future growth as it continues to implement its strategies focused on Globalisation and Technological Transformation. With plans to expedite its expansion within the Intelligent IoT Ecosystem, TCL aims to enrich consumers' lives with innovative smart devices while maintaining its reputable position as a global smart technology leader. The company's journey into 2025 appears promising with commitment to user-driven innovations and sustainability.

This impressive growth trajectory not only underscores TCL Electronics’ resilient approach but also reflects positively on the company’s strategic decisions in a rapidly evolving technological landscape.