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Google, uBreakiFix, and iFixit Team Up for Repair Education Day

In a major move towards promoting sustainability in tech, Google, uBreakiFix by Asurion, and iFixit have announced a collaborative event dubbed the "Day of Education: Engineering our Products to Last through Repairability." Scheduled for October 16, 2025, at Google's Chelsea Flagship store in New York City, this event is strategically aligned with International Repair Day. It aims to unite industry experts, lawmakers, and repair advocates to showcase Google's innovative strides in product longevity, particularly in its Pixel product line.

The event promises to be dynamic, featuring live repair demonstrations and panel discussions aimed at educating attendees about the significance and accessibility of repairing their devices. Google's commitment to creating a culture where products can easily be repaired has driven their design choices to include more intuitive repair features, especially in their latest Pixel devices, including Pixel phones, the Pixel Watch, and Pixel Buds.

Steven Nickel, Google's Director of Operations, remarked, "For Google, repair is a core tenet of sustainability. It has been a pivotal consideration from our product design phase. This event embodies our commitment, demonstrating our efforts to design with repair in mind, and partnering with industry leaders such as uBreakiFix and iFixit to offer customers the options they deserve."

Moreover, the collaboration with uBreakiFix emphasizes convenience for consumers. Dave Barbuto, the CEO of uBreakiFix, stated, "Our partnership with Google allows millions to get their devices expertly repaired quickly and conveniently. The 'Day of Education' serves as a fantastic platform to tap into our nationwide network of certified technicians and showcase how professional repairs can extend product lifespans and bolster customer loyalty."

Attendees of the event will benefit not only from live repair demonstrations but also from insights into Google's approach towards sustainable repair practices. Google’s strategy involves providing both professional repair options and resources for do-it-yourself (DIY) repairs. Kyle Wiens, the CEO of iFixit, emphasized the empowerment that comes with repair knowledge, stating, "Helping individuals troubleshoot and fix their devices aligns perfectly with our mission at iFixit. This collaboration with Google, which focuses on providing authentic parts and repair guides, is a monumental advancement for the repair community. We are excited to showcase how fulfilling and straightforward DIY repairs can be, fostering a culture where products are genuinely designed for longevity."

The event will also address the critical conversation around the "Right to Repair," incorporating a panel that features repair advocates and independent repairers. This discussion aims to explore future directions of the repair movement and how consumers can actively contribute to this evolving dialogue.

Event Details

What: Google’s Day of Education: Making Products Last Through Repairability
When: Thursday, October 16, 2025, from 1 PM onwards
Where: Google NYC Chelsea Flagship Store, 76 9th Ave, New York

As a leader in the consumer tech repair industry, uBreakiFix specializes in various device repairs, from smartphones to game consoles. Since its inception, it has served as a trusted repair partner for Google Pixel products. iFixit, on the other hand, is the world’s largest source of free repair manuals, offering users access to thousands of guides and the necessary parts to repair their devices. This collaboration among Google, uBreakiFix, and iFixit not only signifies a commitment to sustainability but also aims to empower consumers with the knowledge and resources essential for keeping their devices functional and long-lasting.