Introducing the EXGEL Hug Drive Highest HP: The Pinnacle of Auto Cushions for Unmatched Comfort

EXGEL Hug Drive Highest HP: Redefining Automotive Comfort

In the realm of automotive accessories, comfort is paramount, especially for those who spend extensive hours on the road. The latest offering from Kaji Corporation, the Hug Drive Highest HP, introduces a new standard in automotive cushioning. Set to hit the market in late November 2025, this premium model integrates EXGEL® technology for pressure dispersion, ensuring that long drives can be enjoyable rather than painful.

The Birth of a New Comfort Standard

Long drives can often lead to issues like lower back pain and fatigue, concerns that many drivers face on a daily basis. According to Japan's Ministry of Health, Labour and Welfare, back pain ranks as the most common physical complaint among men and the second most common among women, trailing only behind shoulder stiffness. This highlights the need for effective solutions, especially related to car seats.

Kaji Corporation, led by President Kaname Ogawa, has been a pioneer in developing automotive cushions since 2011. Their Hug Drive series has gained significant acclaim from professional drivers and everyday users alike, becoming a longstanding favorite. With the introduction of the Hug Drive Highest HP, Kaji aims not only to address comfort but also to elevate design quality, ensuring it complements the interiors of luxury vehicles.

Key Features of the Hug Drive Highest HP Series

The Hug Drive Highest HP boasts a full covering of Ultra Suede® HP, selected for its soft, smooth texture and exceptional durability. This premium material adapts to different temperatures, providing coolness in summer and warmth in winter, ensuring year-round comfort. The meticulous choice of materials aligns seamlessly with high-end automotive interiors, offering a touch of elegance and sophistication.

Innovations in Comfort and Design

The series includes:
1. Hug Drive Lumbar Pad Highest HP
- Its gentle curves align with the body, filling gaps between the lumbar region and the seat, thereby minimizing the downward tilt of the pelvis. More EXGEL is strategically placed in the lumbar area to disperse pressure and alleviate strain.

2. Hug Drive Seat Pad Highest HP
- This versatile pad can be adjusted to fit various postures through interchangeable thicknesses and configurations, ensuring optimal seating positions. Whether folded or employing different thicknesses, it provides customized support.

Leveraging EXGEL Technology

Kaji Corporation's innovative EXGEL technology transforms the experience of sitting. Designed to distribute pressure across the seating surface, it maintains the correct curvature of the spine and pelvis. The fluid properties of EXGEL allow it to adapt to body movements, effectively mitigating discomfort from pressure and impacts during long journeys.

This technology has been successfully utilized in wheelchair cushions for over 20 years, showcasing its reliability in medical and caregiving environments. Its versatile application has garnered praise from users, particularly for those who suffer from back pain in their daily lives or lengthy driving periods.

About Kaji Corporation

Headquartered in the picturesque town of Okuizumo in Shimane Prefecture, Kaji Corporation has been dedicated to quality craftsmanship for over five decades. Starting as a sewing factory in 1969, the company evolved significantly with the successful development of EXGEL in the mid-1990s. Since 2010, it has expanded into international markets.

The EXGEL brand is known for its exceptional pressure distribution capabilities and high-quality seating solutions, supported by valuable experience in healthcare settings. Their automotive cushions have received accolades from professional drivers and everyday consumers, further solidifying their reputation for excellence in the automotive accessory market. Additionally, EXGEL materials are also utilized in top-tier motorsport categories worldwide, signifying their global recognition in driver support technology.

Expanding Accessibility

In 2017, Kaji commenced the establishment of direct-operated stores, known as EXGEL Seating Labs, which now offer personalized seating analysis services. Locations in Tokyo, Nagoya, Osaka, and Fukuoka provide tailored consultations for seat comfort, assuring customers can find their ideal cushion based on scientific measurements.

The Hug Drive Highest HP stands as a testament to Kaji Corporation's commitment to enhancing the quality of daily life through superior seating solutions. With this new model, the journey ahead promises to be more comfortable and luxurious than ever before.