BSN SPORTS Collaborates with U.S. Soccer Foundation to Promote Soccer in Schools Nationwide

BSN SPORTS and U.S. Soccer Foundation Unite for Youth

On June 1, 2026, in a bid to promote soccer and enhance wellness among youth across the United States, BSN SPORTS, a notable division of Varsity Brands, announced its collaboration with the U.S. Soccer Foundation. This partnership has given birth to the 2026 World's Game Resource Package, which aims to broaden access to not just soccer, but also life skills and community health initiatives.

The resource package, thoughtfully curated to integrate seamlessly with the U.S. Soccer Foundation's acclaimed Soccer for Success program, includes a range of educational materials designed for teachers, coaches, and after-school providers. It provides physical education curricula that emphasize building soccer skills, fostering cultural connections, and developing life skills through engaging play. Alongside a recess guide, this package empowers educational professionals to enrich young minds and bodies through soccer.

BSN SPORTS recognizes the vital role that soccer plays in binding communities and has incorporated the resources into its OPEN (Online Physical Education Network) platform. This platform, accessible for free, offers physical education resources that cater to K-12 schools and community youth programs. By blending soccer education with essential life competencies like teamwork and emotional intelligence, the program enriches participants’ experience significantly.

Aaron Hart, Vice President of Curriculum Program Engagement at BSN SPORTS, expressed his excitement about this initiative, stating, "Soccer has a unique ability to bring people together, and this collaboration equips coaches and educators with tools to support youth both on and off the field. We look forward to observing new paths for youth development while planting stronger roots in our communities through educational access nationwide."

In addition to educational curricula, the World's Game resource package also includes a resource library, a community day field guide, a World's Game passport, and various activities aimed at after-school providers. This comprehensive approach supports the U.S. Soccer Foundation's mission to make high-quality soccer programs more accessible in economically disadvantaged communities. To engage families further, a World's Game family kit has been created comprising printable activities to connect families through the shared joy of soccer.

Ed Foster-Simeon, President and CEO of the U.S. Soccer Foundation, echoed the significance of this initiative: "Soccer brings people together across cultures and communities. Our resources foster confidence, teamwork, and cultural connections as we celebrate the sport's burgeoning growth in America. We're thrilled to provide tools that greatly empower educators and after-school providers.”

For over three decades, the U.S. Soccer Foundation has harnessed the transformative power of soccer, driving social impact through programs that create safe spaces for youth development. This partnership with BSN SPORTS and the OPEN platform marks a pivotal move to reach a more extensive audience with fresh resources aimed at enhancing accessibility to the beautiful game across the nation.

Educators interested in accessing the resource package can download sample curricula integrated within the Soccer for Success program. They can also request training sessions, whether as a group or individually. After-school providers have dedicated resources available for download as well. Additionally, the World's Game family resource kit is readily accessible online, encouraging families to play and learn together through the wonderful game of soccer.

For more information about BSN SPORTS and to explore the available resources, visit www.BSNSPORTS.com.

Conclusion

The collaboration between BSN SPORTS and the U.S. Soccer Foundation marks a significant step in empowering youth through the sport of soccer. By offering vital resources that promote physical education and social development, this partnership aims to touch the lives of many young individuals across the country. It is a fresh chapter in the ongoing journey of making soccer more inclusive, while profoundly impacting the lives of youth through sports and community engagement.