Sasuke Partners with Anshin
2026-01-16 07:35:43

Sasuke Financial Lab Announces Agency Contract with Anshin Short-Term Insurance Company

Sasuke Financial Lab Partners with Anshin Short-Term Insurance



In a significant move to enhance its digital insurance offerings, Sasuke Financial Lab Co., Ltd., headquartered in Chiyoda, Tokyo, has entered into an agency contract with Anshin Short-Term Insurance Company. This collaboration aims to bolster the services available through their online insurance comparison platform, known as "Kono Hoken!" (https://konohoken.com/).

What is 'Kono Hoken!'


"Kono Hoken!" is an innovative digital insurance agency that enables users to complete their insurance selection online. Designed with user-friendliness in mind, the platform digitizes the entire process—from getting quotes to making comparisons and submitting applications. It aspires to create a world where individuals can select insurance options that best fit their needs.

The website incorporates intuitive navigation alongside illustrations and infographics, transforming complex insurance products into easily comprehensible options. With robust reviews and expert insights, users can explore insurance choices at their convenience, wherever they may be, as long as they have internet access.

Popular Insurance Rankings


Kono Hoken! offers a ranking of preferred insurance products for users to compare and evaluate. The available options include various types of insurance:
  • - Life Insurance: Link
  • - Health Insurance: Link
  • - Cancer Insurance: Link

These rankings also feature specialized products such as insurance tailored for individuals with pre-existing conditions, income protection insurance, and even pet insurance. The platform allows users to explore each category for a comprehensive view.

360-Degree Comparison


To empower users further in their insurance selection process, Kono Hoken! provides a side-by-side comparison of insurance products in a structured table format, allowing custom sorting by ranking or premium costs. This ensures that users can make informed choices based on their personal needs and budget.

About Sasuke Financial Lab


Sasuke Financial Lab is committed to delivering a world where individuals can choose insurance products that suit them best. The company's mission reflects its belief in the power of digital transformation in the insurance sector. They operate not only Kono Hoken! but also another platform called "Shikkari Hoken, Chanto Setsuyaku!" (https://www.navinavi-hoken.com/), along with supporting DX and marketing initiatives for the rapidly evolving insurance industry.

Company Overview


  • - Company Name: Sasuke Financial Lab Co., Ltd.
  • - Headquarters: 2nd Floor, Otemachi Building, 1-6-1 Otemachi, Chiyoda, Tokyo
  • - Established: March 2016
  • - CEO: Kiyotaka Matsui
  • - Business: Digital insurance agency operations, InsurTech business

Through this partnership with Anshin Short-Term Insurance, Sasuke Financial Lab reinforces its position in the market by diversifying its product offerings, ensuring that customers have an even wider array of insurance options to choose from. In an era where digital solutions are paramount, Sasuke's commitment to providing transparent and accessible insurance solutions is leading the way in the industry.

Stay tuned for more updates and insights by following them on their official Twitter, Facebook, and Instagram.


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Topics Consumer Products & Retail)

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