#United States #Salvation Army #fundraising #Georgia #RKD Group

The Salvation Army Georgia Division Partners with RKD Group

In a significant move to enhance its fundraising efforts, the Salvation Army Georgia Division has officially chosen RKD Group as its fundraising agency of record. This partnership aims to leverage data intelligence and proven strategies focused on acquiring and retaining donors, enabling the Georgia Division to bolster its commitment to serve the community effectively.

The Georgia Division provides essential services ranging from emergency disaster relief to food assistance, shelter provision, and rehabilitation programs for individuals and families in need. Additionally, their seasonal community campaigns aim to empower the youth and support diverse demographic groups across the state.

Kevin Jones, CEO of RKD Group, expressed his enthusiasm about the collaboration, stating, "The Salvation Army has been a cornerstone of American generosity for more than 150 years. The Georgia Division exemplifies the ethos of doing the most good by consistently being present for those in need. We’re privileged to contribute our expertise to help sustain their impactful mission."

As part of this collaboration, RKD Group will provide integrated analytics alongside comprehensive strategies aimed at both donor acquisition and retention. This support is crucial as the Salvation Army’s initiatives rely heavily on the continued generosity of its supporters. John Zanders, Divisional Development Director of the Salvation Army Georgia Division, underlined the importance of these relationships: "Every day, The Salvation Army works to meet human needs in His name without discrimination. It is through the generosity of our supporters that we can continue to bring hope and assistance where it’s most needed."

Through RKD's advanced capabilities in mission-driven fundraising, the organization aims to expand its donor base significantly. This partnership highlights RKD Group’s experience in working with nonprofits across the U.S. and Canada, ensuring that mission-driven organizations can adeptly navigate the changing landscape of philanthropy. Since its establishment in 1970, RKD has helped various renowned entities including Susan G. Komen, Feed the Children, and Guide Dogs for the Blind to enhance their fundraising strategies and donor engagement.

RKD's approach is characterized by a deep understanding of the integration between fundraising, marketing, and analytics, which together create a robust framework for nonprofit success. As they collaborate with the Georgia Division, their focus will not only be on increasing donations but also on nurturing lasting relationships with donors, which is fundamental in ensuring long-term success in charitable endeavors.

In 2025, the Salvation Army served nearly 28 million individuals, demonstrating the scale and impact of their efforts. By offering services that combat poverty, addiction, and economic hardship, they aim to create a positive change in communities nationwide. The partnership with RKD Group represents a strategic step forward, maximizing resources that will ultimately enhance the effectiveness of the Salvation Army’s outreach and community-focused initiatives.

As both organizations embark on this journey together, they are committed to making a difference in the lives of individuals and families in need throughout Georgia. This synergy promises to enhance the assistance provided, ensuring that even more lives can benefit from their comprehensive range of services. The future looks bright for the Salvation Army Georgia Division as they set forth to fulfill their mission amidst challenges, fortified by this new strategic alliance with RKD Group.