#United States #North Chicago #Allergan Aesthetics #AMWC 2025 #MD Codes

Allergan Aesthetics Takes Center Stage at AMWC 2025

Allergan Aesthetics, a leader in the global aesthetics industry and a subsidiary of AbbVie, made a remarkable impression at the Anti-Aging and Aesthetics Medicine World Congress (AMWC) 2025 held in Monaco. Running from March 27 to March 29, this prestigious event saw the unveiling of groundbreaking initiatives focused on enhancing patient experiences through science-backed methodologies.

Introduced AA Signature Program

One of the standout features of Allergan’s presentation was the introduction of the AA Signature Program, an innovative treatment planning approach designed to meet diverse patient needs effectively. This program emphasizes key areas such as Lift, Definition, and Skin Quality, allowing practitioners to customize treatment plans that align with individual goals and aesthetic aspirations. The program also marks a significant milestone as it celebrates ten years of MD Codes™, a methodology that has transformed aesthetic practices around the world.

At the core of the AA Signature Program, practitioners are provided with clear frameworks that facilitate better patient outcomes, ensuring that aesthetic procedures are not only effective but also tailored to maximize satisfaction and results.

Engaging Educational Events at AMWC

Throughout the congress, Allergan hosted a series of expert-led educational events. The AMI symposia featured live injection demonstrations and in-depth discussions led by some of the most respected figures in the aesthetic medicine field, including Dr. Maurício de Maio. The discussions focused on both the historical significance of MD Codes™ and the future of aesthetic treatments.

The first AMI symposium, titled Design Your Patients' Look with the NEW Signature Approach by Allergan Aesthetics, aimed to equip attendees with the knowledge to create customized aesthetic results. This session showcased two signature looks: 'Lift Up' and 'Distinct Definition', demonstrating how the AA Signature program can meet various patient needs.

Following this, another AMI symposium delved into the topic of MD Codes™ and its ongoing influence. Esteemed speakers, including leading experts from around the globe, examined how these codes have impacted aesthetic practices and patient satisfaction. The interactive format allowed for real-time questions and discussions, enriching the educational experience for all attendees.

Exploration of Scientific Advances in Aesthetic Medicine

In addition to the AMI sessions, the Science of Aging™ Symposium brought together top experts in dermatology and medical aesthetics. This session highlighted bold scientific advances that are shaping the future of aesthetic treatments, focusing on areas like skin longevity and the genomics of aging. Notable experts, such as Dr. Stephanie Manson Brown and Dr. Patricia Ogilvie, presented findings that could pave the way for new therapeutic approaches in aesthetic medicine.

Another insightful session was the Global Aesthetics Medical Affairs Symposium, chaired by Dr. Steven Dayan. This panel discussed the social and emotional dimensions of aesthetic medicine, emphasizing how aesthetic treatments can profoundly affect not just appearance but also emotional well-being and social perceptions.

E-Poster Presentations and Interactive Booths

Throughout the congress, Allergan also showcased its commitment to advancing science and clinical data through eleven accepted E-posters. These E-posters presented the latest research and findings related to Allergan's product offerings, including insights on the Skin Quality Lexicon and the Eye Impact Study.

Moreover, the Allergan Aesthetics booth served as an interactive hub where attendees could explore the new AA Signature Program while engaging with industry experts. Live demonstrations and discussions continued to educate attendees on the latest advancements in aesthetic procedures and how they can better serve their patients.

In summary, AMWC 2025 was a resounding success for Allergan Aesthetics, underscoring its dedication to innovation, science, and a patient-centric approach. As the aesthetic medicine landscape continues to evolve, Allergan remains at the forefront, committed to enhancing the patient experience and treatment outcomes through continuous education and groundbreaking methodologies.