#Japan #Tokyo #Burberry Beauty #Her Parfum #Burberry Her

Burberry Beauty Unveils HER PARFUM with Sakura Journey Events

Burberry Beauty is ushering in spring with the launch of its latest fragrance, HER PARFUM, through an exciting series of pop-up events known as BURBERRY HER SAKURA JOURNEY. Celebrating the HER COLLECTION, the events will run from March 27 to April 12, 2026, and will take place across Tokyo, Nagoya, and Osaka, bringing the vibrant essence of cherry blossoms to life.

A Fragrant Journey Through Japan

The pop-up events are designed to offer a traveling fragrance experience, featuring the BURBERRY HER TRUCK, wrapped in beautiful sakura-inspired packaging. This unique initiative allows visitors to indulge in a sensory journey that combines delightful scents, refreshing drinks, and shareable content, inviting everyone to immerse themselves in the world of BURBERRY HER.

Event Details:

• - Tokyo

Venue: WeWork Iceberg
Address: 6-12-18 Jingumae, Shibuya-ku, Tokyo
Dates: March 27 (Friday) – March 29 (Sunday)
Hours: 11:00 AM – 8:00 PM

• - Nagoya

Venue: Meieki Parklet
Address: 1-25-2 Meieki Minami, Nakamura-ku, Nagoya
Dates: April 3 (Friday) – April 5 (Sunday)
Hours: 11:00 AM – 7:00 PM
Pop-Up Venue: @cosme Nagoya
Address: 1-1-3 Nagoya Takashimaya Gate Tower Mall 5F
Dates: April 1 (Wednesday) – April 7 (Tuesday)
Hours: 10:00 AM – 8:00 PM

• - Osaka

Venue: KITTE OSAKA
Address: 3-2-2 Umeda, Kita-ku, Osaka
Dates: April 9 (Thursday) – April 12 (Sunday)
Hours: 11:00 AM – 7:00 PM

Exclusive Pop-Up Content

Visitors to the pop-up events can look forward to a variety of exclusive activities and offerings:

• - Register for Burberry Beauty’s official LINE account to receive either a Burberry Her original gummy or a mini fragrance sample from the HER collection, while supplies last.
• - Indulge in a limited café menu inspired by HER PARFUM at BURBERRY HER CAFÉ.
• - Capture the moment with a photo booth experience that allows participants to share the essence of BURBERRY HER.
• - Enjoy purchase bonuses, including Burberry Her candles, original pouches, and tickets for the BURBERRY HER CAFÉ.

Experience HER PARFUM

The HER PARFUM encapsulates the exhilaration of endless skies and the joy of living authentically. It opens with delicate cherry notes, transitioning into a rich, fruity gourmand heart, all beautifully enveloped by warm amber and elegant vanilla. The fragrance is both bold and refined, offering depth and contrast that resonates with the modern woman.

About Burberry Beauty

Burberry Beauty represents a harmonious fusion of traditional elegance and innovative functionality, showcasing the brand’s pioneering spirit. Its makeup collection includes sophisticated options for the face, lips, and eyes, while the fragrance line celebrates modern femininity through collections like HER and the Signature Collection, which honors the natural beauty of Britain.

Join us for an unforgettable experience celebrating the refined elegance of Burberry Beauty, perfect for the sophisticated woman of today.