Special Collaboration Set Featuring Sendai's Haginotsuki and Tokyo's Haginoshirabe Koh Returns for a Limited Time!

A Sweet Celebration of Tradition and Innovation

Kasho Sanzen, a renowned confectionery maker from Sendai, is thrilled to announce a special promotion that celebrates the 5th anniversary of its flagship store at Gransta Tokyo. Since its inception in 2020, this location has become a beacon of culinary delight, showcasing some of the finest traditional Japanese sweets. To commemorate this milestone, the company is releasing a limited edition set featuring two of its most beloved treats: Haginotsuki and Haginoshirabe Koh.

The Delights of Haginotsuki and Haginoshirabe Koh

For those unfamiliar, Haginotsuki is an exquisite cake made of soft and fluffy sponge, filled with a rich custard cream that exemplifies the artistry of Japanese sweets. The sweet’s name derives from the region’s association with the month of Hagi, symbolizing autumn in Japan. On the other hand, Haginoshirabe Koh shines as a Tokyo-exclusive delight—its crisp outer layer enveloping a tender filling is a festival of flavors that pays homage to its Sendai counterpart.
This special collaboration set includes three pieces of Haginotsuki and six pieces of Haginoshirabe Koh, skillfully packaged to offer a unique tasting experience. Perfect for both local residents and visitors, the set is not just a treat but also a wonderful reminder of the rich culinary traditions that Japan has to offer.

Limited Availability and Pricing

From July 18 to August 3, 2025, this exclusive set will be available for a reasonable price of 2,700 yen, including tax. However, customers are advised to act quickly, as stocks are limited and may sell out fast due to high demand.

Location and Store Hours: Don’t Miss Your Chance

To purchase this delightful collection, head over to the Kasho Sanzen Gransta Tokyo store located in the bustling JR Tokyo Station. The shop is conveniently situated on the first floor, making it accessible for travelers and locals alike. The store operates from 8:00 AM to 10:00 PM daily, with adjusted hours on holidays.

Make sure you visit during the promotional window to indulge in these traditional sweets that combine the essence of Sendai with the flair of Tokyo. Whether you’re treating yourself or looking for a perfect gift, this special set promises to delight all palates.

About Kasho Sanzen

Founded in 1947 and headquartered in Sendai's Aoba district, Kasho Sanzen has a rich history of crafting exceptional Japanese sweets. With nearly 100 varieties of traditional confections, the company continues to innovate while remaining true to its roots. Spearheaded by President Hidetoshi Tanaka, Kasho Sanzen not only creates delicious treats but also invests in research and development to ensure their products meet the highest standards of quality and taste. To learn more about their delightful offerings, visit their official website.

For those eager to stay updated on future promotions and new product releases, follow Kasho Sanzen on their official social media channels, including X, Instagram, and TikTok.