Exciting New Limited Toy Story Frozen Yogurt Treats Released by Meiji

Meiji's New Frozen Yogurt Dessert Featuring Toy Story

Meiji Co., Ltd., led by President Bunjiro Yao, is set to invigorate the summer treat scene with its latest innovation: limited-edition packs of "Meiji Bulgaria Frozen Yogurt Dessert" featuring iconic designs from Disney and Pixar's beloved film, 'Toy Story.' These sweet delights will begin rolling out mid-July 2026, coinciding with the release of 'Toy Story 5,' a film that continues to capture hearts across generations with its innovative animation and beloved characters.

New Muscat Flavor to Beat the Heat

Along with the Toy Story packaging, Meiji will introduce a new flavor that combines the creamy goodness of yogurt with the fresh, fruity taste of muscat grapes. This summer-specific treat will be available nationally starting July 20, 2026. The muscat flavor, infused with grape juice from Alexandria and Shine Muscat grapes, promises a refreshing experience, ideal for enjoying on hot summer days.

Limited-Time Toy Story Packaging

The Toy Story-themed packaging will feature two products:

- Meiji Bulgaria Frozen Yogurt Dessert (Toy Story Pack) - 85ml
- Muscat Flavor (Toy Story Pack) - 80ml

The retail price is set at 194 yen (including tax). Since its introduction in 2022, the Meiji Bulgaria Frozen Yogurt Dessert has been praised for balancing the rich creaminess of ice cream with the refreshing taste of yogurt, creating a new category of frozen yogurt desserts.

A Nod to an Animation Milestone

'"Toy Story," the world's first feature-length fully CGI animated film, launched in 1995 and still captivates audiences with its groundbreaking visuals. It continues to resonate with fans of all ages due to its heartfelt narrative. To celebrate the release of 'Toy Story 5,' Meiji will showcase three unique Toy Story designs on their packaging, combining nostalgia with delightful treats for both longtime fans and new audiences.

Enjoy Fun with the Photo Contest

Furthermore, Meiji is hosting an exciting campaign in honor of the limited Toy Story packaging. Participants will have the chance to win exclusive 'Toy Story' merchandise such as bags and pouches by following these steps:
1. Follow Meiji Essel Super Cup on X (official account: @essel sweets).
2. Purchase the eligible product and take a photo featuring at least three products.
3. Share the photo with the hashtag #ToyStoryPhotoFun.

This contest runs from July 6, 2026, to August 21, 2026, with random draws yielding 100 winners announced in early September through direct messages on the platform. Remember, your account must be public to participate!

Aim for Brand Growth

With these exciting launches and promotional efforts, Meiji aims to expand the joy and deliciousness associated with ice cream, drawing in fans from far and wide. By creatively blending a timeless classic like 'Toy Story' with delectable frozen yogurt flavors, Meiji is on track to enhance its brand’s appeal and reach this summer.

For more information on the campaign, visit Meiji Campaign URL.

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