#Japan #Tokyo #Branding #Brand Management

Revitalizing Japan Through Branding

The BRAND MANAGEMENT AWARD® 2026, hosted by the Japan Brand Manager Certification Association, is set to take place on November 28, 2026, at TODA HALL & CONFERENCE TOKYO. This event, marking its 14th edition, aims to spotlight the crucial role of branding in enhancing the vitality of businesses and communities across Japan.

Established in 2010, the BRAND MANAGEMENT AWARD is the oldest branding review in Japan. The initiative seeks to spread awareness of the value and excellence of branding practices, particularly highlighting the experiences and strategies of brand managers from around the country. The central theme of this event, "Revitalizing Japan Through Branding!" emphasizes the importance of utilizing regional resources and strengths to cultivate lasting value for the future.

On the event day, attendees can look forward to insightful presentations by brand managers who will share their successful branding strategies and the real-world implications of their practices. The presentations will showcase practical examples of how effective branding has revitalized organizations and local communities. This is a unique opportunity to glean knowledge from the finalists who will be presenting their cases, poised to inspire others to embrace branding as a transformative tool.

The finalists and their presentation cases will be publicly announced on the association's website on October 2, 2026. This will provide participants with a sneak peek into the innovative approaches adopted by businesses striving to strengthen their branding.

Event Overview

• - Theme: Revitalizing Japan Through Branding!—Honing regional resources and business strengths to develop enduring value.
• - Content: Live presentations from the final eight finalists who successfully passed preliminary screenings.
• - Event Date: November 28, 2026, from 13:00 to 18:00, includes award presentation and an after-party.
• - Venue: TODA HALL & CONFERENCE TOKYO, located at 1-7-1 Kyobashi, Chuo-ku, Tokyo.

Ticket Information

Ticket Type 1: On-site Ticket

• - Includes: Admission to the AWARD event, participation in the final voting, and entry to the after-party.
• - Price: ¥22,000 (tax included).

Early bird price: ¥19,800 (available until November 6, 2026).
Branding Practice Salon members: ¥16,500.

• - Benefits: A coupon for certification courses worth ¥11,000 and an archive video of the event.

Ticket Type 2: Online Ticket (available from September 10, 2026, 13:00):

• - Includes: Live streaming of the AWARD event and participation in final voting.
• - Price: ¥5,500 (tax included).
• - Benefits: A coupon for certification courses worth ¥11,000 and an archive video, with no access to the live after-party stream.

Notable Judges

The event will also feature renowned judges, including:

• - Hiroshi Tanaka, the Chief Judge, who is a special advisor at the Japan Brand Manager Certification Association and an esteemed professor at Chuo University.
• - Hidetoshi Nagasaki, an advisor from Meiji Gakuin University, who holds various roles in academia and marketing associations.
• - Keiko Yashio, an advisor and department head who brings a wealth of experience in modern management.

The Japan Brand Manager Certification Association, the host of this prestigious event, stands committed to promoting branding through educational initiatives, seminars, and research. With its extensive history and focus on empowering branding professionals, it plays a pivotal role in the branding landscape in Japan.

Media Participation

Media representatives are encouraged to cover the event, with arrangements available for both prior and on-site interviews. Special access tickets are reserved for journalists, and individual interviews can be arranged with the association's representatives, judges, and finalists.

For inquiries, please contact:
Press Contact: Shiga
Phone: 03-5312-6862
Email: [email protected]
Official Website: BRAND MANAGEMENT AWARD®

Join us for a celebration of branding excellence and discover how branding can revitalize Japan's future!