#Japan #Yokohama #Yokohama Vanilla #Yuto Takahashi #Eisan Shinjuku

Yokohama Vanilla's Exciting Debut Pop-Up Store at Isetan Shinjuku

Yokohama Vanilla, a gift sweets brand originating from Yokohama, is thrilled to announce its inaugural pop-up store at the iconic Isetan Shinjuku department store. This much-anticipated opening will take place from March 11 to March 16, 2026, and marks the brand's return to Shinjuku since their previous event at JR Shinjuku Station in late 2023 and early 2024.

Chief Executive Officer and Founder Yuto Takahashi expressed his enthusiasm stating, "We are excited to have the opportunity to showcase Yokohama Vanilla in such a prestigious location as Isetan Shinjuku, which is known for hosting a plethora of amazing brands. Our mission is to leave a lasting impression on visitors, allowing them to remember our unique flavors and enjoy the essence of Yokohama."

This pop-up shop is not only perfect for special gifts for White Day but also ideal for those looking to indulge themselves with delightful sweet treats. Customers can sample Yokohama's new signature sweets that blend rich flavors and artistry.

What’s on Offer

For this limited-time event, Yokohama Vanilla will feature an exciting assortment of products:

• - Salted Vanilla Financier: Available in mini gift boxes containing 3 pieces for 1,100 yen and 6 pieces for 2,160 yen (tax included).
• - Salted Vanilla Creamy Sable: Offered in mini gift boxes with 8 pieces for 1,550 yen and 16 pieces for 2,970 yen (tax included).
• - Salted Vanilla Financier with Chocolate Core: A gift box containing 4 pieces for 2,500 yen (tax included).

The talented team at Yokohama Vanilla utilizes 100% domestically sourced flour to create their financier, ensuring a moist interior with a crispy exterior. Each treat is meticulously baked at high temperatures for a short duration to lock in moisture and flavor, culminating in the flavorful salted vanilla financier that has garnered substantial acclaim. Remarkably, this product was recognized by Guinness World Records as the highest-selling financier in just 12 hours!

Engaging Promotions

As part of the pop-up's unique customer engagement, anyone purchasing two boxes of the Salted Vanilla Financier (6 pieces) will receive a special sticker featuring the limited-edition Hinaningyo design. This promotion lasts as long as supplies last, and similar campaigns will extend to several other locations during March, including the Yokohama Takashimaya and various convenience spots in the region.

Takahashi further emphasized, "We aim to make our products the new go-to gift for both locals and tourists visiting Yokohama. Our approach is all about quality and creating memorable experiences through sweet treats."

Store Details

• - Location: Isetan Shinjuku Main Building B1 Food Collection
• - Duration: March 11 (Wednesday) to March 16 (Monday), 2026
• - Open Hours: 10:00 AM - 8:00 PM

As an incentive for customers, purchasing will also earn them points towards the Yokohama Vanilla membership, enhancing their future shopping experience.

Additionally, excitement surrounding the pop-up is bolstered by an exclusive video showcasing the creation process of Yokohama Vanilla’s signature salted financier narrated by Takahashi himself.

About Yokohama Vanilla

Founded by Yuto Takahashi, who hails from Yokohama, the brand embodies the spirit of the city and the dreams of its creator. Collaborating with industry professionals, the brand meticulously crafts its product line, focusing on quality ingredients and innovative recipes. Today, Yokohama Vanilla is positioning itself as a brand synonymous with high-quality gift sweets, setting new standards in the industry.

For more information on products and to stay updated on this pop-up event, visit Yokohama Vanilla's official website. Customers are encouraged to come and experience the delightful flavors and artistry that Yokohama Vanilla has to offer!