#China #Qingdao #Haier #Tennis Australia #AO 1 Point Slam

Haier Partners with AO 1 Point Slam to Elevate Amateur Tennis

In a significant initiative announced on August 5, 2026, Haier, the world’s leading home appliance brand, has joined forces with AO 1 Point Slam, a groundbreaking program initiated by Tennis Australia. This collaboration aims to bring amateur tennis players into the spotlight, allowing them to experience the thrill of competing on the prestigious stages of the Grand Slam.

This partnership unlocks new opportunities for local tennis enthusiasts, offering players of all ages and skill levels the chance to participate in local qualifying tournaments. The top players will ultimately win the right to compete on the iconic Rod Laver Arena during the opening week of the Australian Open. This innovative approach fosters community engagement and makes premier tennis accessible to a broader demographic, nurturing the sport at the grassroots level.

To encourage widespread participation, Tennis Australia, alongside Haier, calls upon tennis clubs, associations, schools, and coaches across the nation to organize qualifying tournaments. Every participant in the main tournament during the Australian Open’s opening week will represent their local community, contributing to a vibrant competition atmosphere. Additionally, the tennis club to which the champion belongs will receive a grant to support local tennis development initiatives, reinforcing the commitment to promoting the sport locally.

Strengthening Bonds with the Community
Wang Meiyan, Vice President and Brand Director of Haier Group, emphasized the importance of this partnership: "Our longstanding relationship with the Australian Open has enabled Haier to connect with tennis fans and communities worldwide. By extending our collaboration to include AO 1 Point Slam, we create new avenues to engage a wider community of players and fans, allowing us to share the excitement of the Australian Open with tennis enthusiasts everywhere."

Cédric Cornelis, Commercial Director of Tennis Australia, echoed these sentiments, stating, "We are thrilled to extend our partnership with Haier to the AO 1 Point Slam. Haier's commitment to innovation and quality aligns perfectly with the values of our sport. This collaboration not only highlights one of the newest initiatives in tennis but also supports amateur tennis communities nationwide."

A Rich History in Sports Marketing
With over twenty years of expertise in sports marketing since its initial collaboration with the Melbourne Tigers in 2004, Haier has broadened its footprint in global sports events. The brand has established partnerships with top football clubs such as Paris Saint-Germain and Liverpool FC, as well as prestigious events including the Australian Open and Roland-Garros. These partnerships allow Haier to engage with diverse audiences worldwide, deepening its understanding of local cultures and consumer lifestyles.

These insights continue to shape Haier’s product development strategy, ensuring that their innovations meet the evolving needs of households in various markets. From energy-efficient washing machines tailored for European homes to large-capacity appliances designed for North American consumers, Haier is committed to adapting its solutions to various lifestyles and environments.

Recognized as the global leader in appliance sales for 17 consecutive years, and a key player in the smart home market, Haier strengthens its market position through innovation, consumer-focused solutions, and local commitments. By intertwining sports, communities, and technology, the company aims to create sustainable value for consumers everywhere.

For additional information on community events, sign-ups, and participation details, visit tennis.com.au/one-point-slam.

About Haier Group
Founded in 1984, Haier Group is a leading global provider of solutions aimed at enhancing quality of life and facilitating digital transformation, guided by the philosophy of ‘More Creation, More Possibilities.’ The company has established 10 R&D centers, 35 industrial parks, and 173 production sites across the globe, generating a remarkable global revenue of $59.8 billion in 2025. Haier uniquely ranks among the world's top IoT ecosystem brands and has been featured in the Kantar BrandZ list of the 100 most valuable global brands for eight consecutive years. Furthermore, as reported by Euromonitor International, Haier has maintained the largest market share in the global major appliances market for 17 years.