CHiQ's Rise to Prominence in the Smart Home Industry
On January 8, 2025,
CHiQ was honored as one of the Top 10 Global Smart Home Brands during a prestigious event at the
CES 2025 in
Las Vegas. This recognition, bestowed by the International Data Group (IDG), highlights CHiQ's impressive achievements within the smart home sector and its growing international presence.
James Wu, the General Manager of the
CHiQ International Brand Business Center, expressed his gratitude, stating that being named among the 'Global Smart Home Brands Top 10' is a significant acknowledgment of the company's standing in the international market. He reaffirmed CHiQ's commitment to providing high-quality products and services worldwide.
At
CES, CHiQ presented an exciting array of AI-powered innovations, such as its inaugural AI TV and a stunning 100-inch CHiQ AI Wallpaper TV. These state-of-the-art devices are complemented by the advanced
CHiQ Canghai Intelligent Agent, which offers personalized services to enhance user experience. Additionally, the company showcased a cutting-edge AI refrigerator designed to minimize noise disturbances and reduce thawing issues, alongside an AI air conditioner that improves comfort while cutting energy consumption by an impressive 40%.
CHiQ also introduced the
Ozone Supreme Care Washer-Dryer, featuring advanced care functionalities for efficient washing and immediate drying. The integrated CHiQ Smart Home System delivers proactive services, energy efficiency, enhanced security, and AI technology, enabling users to achieve savings of up to 20% on their energy bills.
Since establishing a foothold in the international market in 2017, CHiQ has adopted the slogan “Smart with Style” in 2023. This tagline encapsulates the company’s dedication to developing innovative and stylish products. Currently, CHiQ operates in over 40 countries, supplying a diverse lineup including TVs, refrigerators, air conditioners, and washing machines. The brand's influence has been further amplified through strategic partnerships with renowned athletes, such as Olympic ski champion Andreas Wellinger, and its sponsorship of high-profile international sporting events. These initiatives have greatly augmented global brand visibility, notably through sponsorships of
FIS Ski World Cup events, as well as support for regional sports teams, including Australia’s
St. George Illawarra Dragons and
Daegu FC from South Korea.
In 2024, CHiQ experienced remarkable growth, with European sales soaring by over 30%. This momentum was matched by Australia, which reported a 40% increase, and Indonesia, where sales surged an impressive 55%. Furthermore, markets such as Malaysia, Thailand, the Philippines, and various regions across Latin America and the Middle East also recorded substantial revenue growth.
Looking forward, CHiQ intends to prioritize innovation as it continues to forge stronger global connections with consumers through its exceptional products and services. The brand is poised to usher in a new age of smart homes, setting new benchmarks for intelligent living. CHiQ’s enduring focus on quality and advancement indicates a bright future in the rapidly evolving world of smart technology.