#Japan #Tokyo #United Arrows #20th Anniversary #Beauty&Youth

Celebrating 20 Years of BEAUTY&YOUTH UNITED ARROWS

This year marks a significant milestone for BEAUTY&YOUTH UNITED ARROWS, as the brand embarks on a commemorative project titled 'BEAUTY&YOUTH&MORE' in honor of its 20th anniversary. Founded by United Arrows Co., Ltd. in Tokyo, the brand has been a staple in the fashion industry since its inception in the fall of 2006. This special initiative, set to kick off on September 1, 2026, aims to express gratitude to loyal customers and showcase the brand's evolution and future possibilities.

A Tribute to Loyalty

To celebrate two decades of support, BEAUTY&YOUTH will introduce commemorative items developed in collaboration with a diverse array of domestic and international brands. These exclusive pieces reflect the distinctive touch of BEAUTY&YOUTH, infused with the unique characteristics of collaborating brands. The project also features special films and in-store decorations that encapsulate the essence of BEAUTY&YOUTH’s values.

The special film showcases the core principles of 'BEAUTY' and 'YOUTH', shedding light on the diverse possibilities that lie ahead—symbolized by the phrase '&MORE'. The film captures the daily lives of six individuals, each representing different generations and perspectives, and reflects their own unique interpretations of beauty, youthfulness, and hopes for the future. Through these stories, the current state and future vision of the brand are conveyed with depth and authenticity.

Brand Philosophy

The name 'BEAUTY&YOUTH' carries a profound meaning: 'BEAUTY' signifies a commitment to quality, elegance, and a clean, poised aesthetic, while 'YOUTH' embodies a sense of freedom and intellectual curiosity unfettered by age. For 20 years, the brand has grown and evolved, thanks to the unwavering support from customers, partners, and collaborators.

The BEAUTY&YOUTH&MORE project not only expresses gratitude for the past but also highlights the brand’s ambition to explore new horizons and possibilities moving forward.

A Sneak Peek into 20th Anniversary Items

The 20th-anniversary collection includes a selection of limited-edition items, created through collaborative efforts with both emerging and established brands that have enriched the BEAUTY&YOUTH journey. Examples include:

• - MM6 Maison Margiela for BEAUTY&YOUTH T-Shirt: ￥44,000
• - PUMA x INSCRIRE for BEAUTY&YOUTH Sneakers: ￥16,500
• - ASICS for BEAUTY&YOUTH Sneakers: ￥15,950
• - DAIWA x BARACUTA for BEAUTY&YOUTH Jacket: ￥63,800

Details on more anniversary items can be found on the special website. Each product will be available for sale at all BEAUTY&YOUTH UNITED ARROWS locations and through the United Arrows online store, starting on various release dates throughout September to November.

Coming Together in Celebration

As BEAUTY&YOUTH enters its 20th year, it reaffirms its commitment to quality and creative exploration, promoting an emotional connection with consumers through its curated selections. The initiative embodies the brand's vision of sustainability and the belief that true beauty and youthfulness transcend mere aesthetics.

For further information or to view the anniversary items, visit the special site: 20th Anniversary Specials.

About BEAUTY&YOUTH UNITED ARROWS

BEAUTY&YOUTH aims to enrich life's experience through a curated selection of products that emphasize quality, aesthetic elegance, and youthful curiosity. Through this initiative, the brand not only celebrates a robust history but also invites everyone to join in the journey towards a beautiful and youthful future.

About United Arrows Co., Ltd.

Founded in 1989, United Arrows operates select shops featuring a mix of designer brands from both Japan and abroad, offering original men’s and women’s apparel and accessories. The company is renowned for its unique aesthetic and innovative style across its various brands, including United Arrows, BEAUTY&YOUTH UNITED ARROWS, and Green Label Relaxing.