NewDays Launches Its First Ever Sins Fair Featuring Forbidden Combo Delights

Explore the Temptations of NewDays' Sins Fair

NewDays, operated by JR East Cross Station Retail Company, is stirring excitement with its inaugural Sins Fair from June 16 to July 6, 2026. This event promises to be a culinary adventure filled with high-calorie, rich delicacies that combine flavors and ingredients that are sure to challenge your dietary resolutions.

A Feast of Sinful Delicacies

The Sins Fair is themed around indulgent, high-fat gourmet offerings, showcasing a variety of nine specially created items that are designed to tempt your taste buds. Among these delightfully guilt-inducing creations is the Sugoni Garlic Fatty Pork Ramen Rice Ball priced at 420 yen. This dish features rice cooked in the style of Tonkotsu ramen, infused with spicy tempura bits, layered with thick slices of grilled pork, and topped with fried noodles that have soaked in pork broth. To finish, a bold combination of garlic and fatty pork elevates this rice ball into a flavorful sensation.

Other mouthwatering selections include the Sugoni Cheese & Tartare Soulful Horse Mackerel Rice Ball for 420 yen, featuring ketchup rice mixed with diced cheese, generous tartare sauce, and crispy fried mackerel. The Sinful Garlic Carbonara Rice priced at 650 yen, boasts garlic pepper rice topped with rich carbonara sauce and garnished with bacon and cheese, providing that savory, guilty pleasure every foodie craves.

A standout offering, the Soba Restaurant Mampuku Bowl at 698 yen fulfills hearty appetites with its mixture of soba broth-flavored rice, artisan tempura, croquettes, and ginger-grilled pork — a truly fulfilling meal. For pasta enthusiasts, the Chilled Carbonara Pasta available for 645 yen, combines bold flavors of bacon and double cheese in a delightful chilled dish.

To satiate snack cravings, there's the Garlic Butter Mayo Egg for just 320 yen, featuring a boiled egg draped in a heavenly garlic butter mayo mix — perfect as a side or appetizer.

Sandwich Lovers Rejoice

The fair also caters to sandwich aficionados with options like the Spicy Pork Steak Sandwich priced at 450 yen, featuring a spicy pork steak paired with garlic and pepper mashed potatoes, creating a delicious treat. The Meaty Mash Cheese Sandwich at 450 yen combines pastrami pork, grilled chicken, and bacon, melded together for a triple meat delight. Meanwhile, the Cheese Macaroni & Taco Meat Roll for 450 yen pairs spicy taco meat with peppered pastrami, allowing diners to enjoy a medley of flavors.

Exclusive Promotions via the NewDays App

During the Sins Fair, NewDays is offering exciting promotions! From June 16 to June 29, consumers can enjoy a special app campaign. By purchasing two targeted Sins Fair items, customers will receive a FREE COUPON for NOPE Guilty Carbonated Drink (600ml). Additionally, starting June 30, those who register on the NewDays app can claim a ¥50 Discount Coupon for use on any Sins Fair item.

For those eager to participate, the Sins Fair will only be available at select NewDays and NewDays KIOSK locations in major metropolitan areas and certain prefectures — providing an exclusive opportunity to indulge in these uniquely crafted experiences.

As always, NewDays is committed to delivering innovative and satisfying products under the brand concept of creating **“new wants.