#Japan #Sagamihara #BookOff #Kimochi to #Donation Service

BOOKOFF's 'Kimochi to' Initiative: A New Path for Donations

In an inspiring move towards social contribution, BOOKOFF Corporation, a subsidiary of Book Off Group Holdings, launched the 'Kimochi to' service back in April 2019. This pioneering home delivery purchase donation initiative centers around transforming unwanted items into financial support for various social causes. Recently, this service has achieved a remarkable milestone: over 500 million yen in total donations by the end of September 2025.

Bridging the Gap to Social Contributions

According to a survey from the Cabinet Office regarding social contributions, a staggering 64.7% of individuals reported having never made a donation. Many face barriers due to economic constraints, lack of information on how to donate, and uncertainty about where their contributions go. Recognizing these challenges, BOOKOFF created 'Kimochi to', ensuring that the process is straightforward.

The concept is simple: by sending in unwanted items, individuals can directly contribute to various programs selected by BOOKOFF. The assessed value of these items is transformed into monetary donations, which are then distributed entirely to NGOs and various organizations focused on social impact.

Customers are offered a seamless experience, as they only need to choose a program, pack their items, and await a free pickup service. The donation details, including how the funds are used and the number of participants, are transparently provided on the program’s page, fostering trust and promoting participation.

User Testimonials

Feedback from users indicates that 'Kimochi to' has made social contribution feel more accessible and impactful. Users appreciate the diverse range of acceptable items, stating, "It feels wasteful to throw away items that could help someone else, and I want to contribute positively." Another user noted, "It's great to see the results of my contributions and understand the impact of my actions." Many express confidence that even if some items cannot be assessed for value, they will still be recycled responsibly.

Through the guiding philosophy of "contributing to society through business activities,” BOOKOFF aims to further expand its support network and encourages citizens to utilize the 'Kimochi to' service as a means to foster a circular society.

Allocating Donations Effectively

The initiative has successfully gathered over 500 million yen, which aids various causes including education for children and women, disaster recovery efforts, and environmental sustainability. Organizations that receive funding through 'Kimochi to' celebrate the reduced burden on administration as they gain exposure and support from previously disconnected benefactors.

Notable Projects Supported by 'Kimochi to'

• - 3keys: An NPO developing educational programs for children from challenging backgrounds, utilizing over 3 million yen to create and improve learning materials.
• - Shaplaneer: This organization focuses on supporting underprivileged girls in South Asia, having used over 23 million yen to conduct numerous educational sessions.
• - Médecins Sans Frontières Japan: With funds exceeding 3 million yen, the organization could provide essential nutritional support to malnourished individuals across various regions.

In addition to these projects, regional initiatives such as the Kanagawa Prefecture's outreach for animal welfare and education are also supported by 'Kimochi to', demonstrating the broad impact of this collective effort.

Raising Awareness for a Sustainable Future

The 'Kimochi to' program exemplifies how people can easily convert unused items into powerful donations without a financial burden, leading to meaningful social impacts. Since rebranding from "Volunteer Home Delivery" in 2019, the service continues to draw participants by simplifying donation processes.

As of September 2025, 'Kimochi to' has become a channel for over 158 partnering organizations, emphasizing disaster relief, medical assistance, and cultural support. Alongside initiatives promoting sustainable practices like the 'Sustainable Book Project', BOOKOFF remains committed to fostering a circular economy where shared values thrive.

Exploring More with BOOKOFF

BOOKOFF showcases numerous outlets for responsibly letting go of items, enhancing community connection through its services such as 'hugall', 'Rehello', and 'aidect'. The company is also broadening its reach through international efforts, aiming to prolong the lifecycle of products and share smiles through thoughtful reuse. Together, the community can drive forward positive change, one donation at a time.

For further information about participating in 'Kimochi to' or other services, visit their official site.