#Bad Ass Coffee #Hawaiian Coffee #Gulf Shores

Bad Ass Coffee of Hawaii Expands to Gulf Shores, Alabama

In an exciting development for coffee lovers and beachgoers alike, Bad Ass Coffee of Hawaii is opening its doors in the vibrant town of Gulf Shores, Alabama. Slated to launch in early June, this new location promises to deliver not just exceptional Hawaiian coffee, but also a welcoming atmosphere infused with the Aloha spirit.

Located at 520 West Beach Blvd, the Gulf Shores café is part of a broader strategy that includes a 10-unit agreement for the Gulf Coast region, aiming to enhance the brand's presence in Southern U.S. states. This move comes as part of Bad Ass Coffee's ongoing commitment to sharing premium Hawaiian coffee—renowned for its rich flavor and quality—while also fostering strong community connections across the states.

Expansion Plans and Community Impact

Gulf Shores, celebrated for its stunning beaches and lively culinary scene, is an ideal spot for Bad Ass Coffee. It attracts year-round visitors and locals, making it a strategic location to introduce the brand’s unique coffee offerings and cultural warmth. This new café is expected to not only serve coffee but also become a gathering place for both tourists and residents, enhancing the community's social fabric.

Leading the expansion efforts is AWA Investments, a well-established multi-unit, multi-brand franchising group that continues to amplify Bad Ass Coffee’s reach. Their successful partnership with the coffee brand is characterized by hands-on management and a commitment to operational excellence, ensuring that each new location adheres to the high standards that customers expect.

Tom Wylie, co-owner of AWA Investments, expressed his enthusiasm: "As we strengthen our partnership with Bad Ass Coffee, expanding in the Southeast was a natural next step. Gulf Shores offers strong year-round traffic and a close-knit beach community, making it a perfect market to introduce the Aloha spirit."

With three existing locations in nearby areas like Pensacola Beach and Orange Beach, this new café strengthens a growing network of coffee enthusiasts along the Gulf of Mexico shoreline, stretching between Gulf Shores and Panama City Beach.

A Commitment to Quality and Community

Since its inception in 1989 on the Big Island of Hawaii, Bad Ass Coffee has been dedicated to providing premium Hawaiian coffees. Beyond just coffee, the brand is committed to