Discover the Exquisite 'WHITE SANDS' Collection at Shibuya Loft Event

The 'RAIN & SHINE 2026' event at Shibuya Loft brings a delightful selection of products from the trending South Korean hat brand, 'WHITE SANDS.' This brand, specializing in items related to beauty, health, and wellness, is a subsidiary of Four Seasons HD, led by the CEO Hirohiko Matsuno.

Exclusive Offerings by MIRAISE

MIRAISE has acquired exclusive sales rights for 'WHITE SANDS' in Japan. Located in Shibuya, Tokyo, visitors can find an array of fashionable and functional items perfect for the summer season, including hats, umbrellas, and various UV care products that adapt well to unpredictable weather changes.

With summer now here, the event is proving to be a must-visit destination for fashion lovers. Customers are flocking to see the latest offerings, reinforcing the brand's growing popularity among Japanese consumers. The assorted lineup is designed to ensure that everyone can step out feeling positive, no matter the weather.

Event Highlights

A Broad Selection for Varied Weather Conditions

The 'RAIN & SHINE 2026' event stands out for its thoughtful curation of items addressing seasonal challenges. Whether combating sudden rain or intense sunlight, visitors will find numerous rain gear and double-purpose umbrellas ready to meet their needs. The selection encourages customers to find their favorite items in terms of functionality and style, adding vibrance to their summer wardrobes.

Visit the first floor for an impressive assortment of umbrellas boasting protection against both sun and rain, alongside accessories that bring flair to their functionality. Moving to the fifth floor, customers can explore a dedicated space for hats that has become a vibrant spot since its introduction in July.

Featured Products:

Natural Raffia Ladies' Sun Visor: Lightweight and comfortable, perfect for daily wear or resort getaways.

Ribbon Bonnet Hat: A simple yet elegant design crafted from breathable linen, ideal for long-term use.

Foldable Umbrella for Rain and Shine: Superior in light-blocking and insulation, ensuring thorough protection against strong sunlight.

Flower Short Strap: An accessory to enhance any umbrella or smartphone stylishly!

Event Duration

The 'WHITE SANDS' collection will be available at Shibuya Loft until August 26th, so hurry to explore these carefully selected items that are celebrated in South Korea for their high-quality standards.

This popular brand continues to gain traction with performers, artists, and influencers, appealing mainly to female consumers between their 20s and 60s. Known for its exceptional sales figures in South Korea, surpassing 20 billion won, 'WHITE SANDS' has a versatile range that enhances various outfit styles, offering comfort alongside trendy designs.

Don't miss this opportunity to elevate your summer fashion with items that combine style with UV protection. Whether for a stylish day out or a sun-soaked adventure, 'WHITE SANDS' promises to meet your summer needs gracefully.

Venue Details

Location: Shibuya Loft
Address: 21-1 Udagawa-cho, Shibuya-ku, Tokyo, 150-0042
Event Dates: May 30th (Sat) - August 26th (Wed)
Normal Operating Hours: 11:00 AM - 9:00 PM (Closing at 5:00 PM on the final day)

Company Overview

Company Name: MIRAISE
CEO: Hirohiko Matsuno, Kim To-il
Headquarters: 2F Aoki Building, 4-1-10 Toranomon, Minato-ku, Tokyo
Established: October 2025
Business Details: E-commerce and retail sales of apparel products
Sales Channels:
Official Website: whitesands-official.jp
ZOZOTOWN: zozo.jp
Amazon: x.gd/fU7Jg
Instagram: @whitesands_official_jp

For inquiries related to products and sales, please reach out to MIRAISE at [email protected] or call 03-6403-1810. For PR inquiries, contact Four Seasons HD at [email protected] or call 092-720-5460.