nubia Partners with Twitch Rivals to Fuel Competitive Passion at TwitchCon Europe 2025

nubia's Exciting Collaboration with Twitch Rivals at TwitchCon Europe 2025

In an impressive showcase of gaming innovation and community engagement, nubia, a highly personalized lifestyle smartphone brand, has announced its role as the Official Marketing Partner for Twitch Rivals at TwitchCon Europe 2025. This significant event will take place from May 31 to June 1, 2025, in Rotterdam, coinciding with the 10th anniversary of TwitchCon. The partnership underscores nubia's commitment to enriching the gaming experience, reflecting its core motto, "Born to Win."

Connecting with Gamers

This year's TwitchCon is poised to attract tens of thousands of enthusiasts and millions of online viewers, where nubia aims to resonate with fans, gamers, streamers, and media. The brand will have a major presence in the Twitch Rivals Arena, a hub for competitive gaming where top streamers will battle in live tournaments. According to Li Wei, Vice President of ZTE, nubia's parent company, the partnership marks a thrilling milestone, stemming from their mission to inspire gamers to strive for victory not only in gaming but throughout their lives.

"The 'Born to Win' mindset drives everything we do at nubia. It emphasizes confident self-expression and relentless pursuit of victory," Li Wei stated. This collaboration is expected to amplify nubia's visibility and strengthen its bonds with the global gaming community, especially following its successful partnerships with popular mobile games like Mobile Legends Bang Bang and Garena Free Fire.

nubia Neo 3 GT: Gaming Smartphone of Choice

At the forefront of this collaboration is the nubia Neo 3 GT, a high-performance gaming smartphone designed to elevate users' gaming experience. Built around the "Born to Win" ethos, the Neo 3 GT boasts impressive specifications—including a 6 nm octa-core chipset that operates at 2.7 GHz, up to 24 GB of dynamic RAM, and 256 GB of storage capacity. This powerful combination ensures that demanding games run smoothly, effortlessly handling intense gaming sessions.

One standout feature of the Neo 3 GT is its unique Dual Gaming Shoulder Triggers, which bring console-like controls to mobile gaming. These triggers have a high sampling rate and quick responsiveness, allowing users to customize button assignments and activate Game Space with ease. Such advancements significantly reduce screen interference and enhance accuracy during FPS and MOBA games, offering tactile feedback that immerses players in the gaming experience.

The Neo 3 GT's YOW 120Hz FHD+ OLED display and advanced cooling system further ensure uninterrupted gameplay and vibrant visuals. Moreover, innovative AI features like the NeoTurbo AI engine and AI Game Space 3.0 enhance performance through real-time scene recognition and behavioral learning, paving the way for a robust gaming environment.

Interactive Experience at TwitchCon

During the event, nubia will feature an interactive zone in the Twitch Rivals Arena, showcasing cutting-edge gaming stations where attendees can experience firsthand the impressive capabilities of the Neo 3 GT. The immersive environment will allow users to test the smartphone's superior gaming performance, participate in competitions, and engage with highlighted streamers battling it out in electrifying matches. Daily contests will also take place, where participants can win exclusive prizes and merch, enhancing the excitement surrounding the nubia brand.

The nubia Neo 3 series was globally launched in March 2025, with a Free Fire Co-Branded Edition released later in May for various regions including Southeast Asia, Latin America, the Middle East, and Europe.

Conclusion

As nubia steps into this vibrant gaming atmosphere at TwitchCon Europe 2025, the brand envisions building authentic connections with passionate gamers and expanding its presence in the gaming sector across Europe and beyond. The combination of exceptional gaming technology, community engagement, and the celebratory context of the event promises to make this a landmark occasion for nubia, gamers, and the world of esports.