The Spreadable Roast Beef: A New Culinary Delight
In an exciting culinary innovation, THE ROAST BEEF, a D2C brand under Dekunovers Co., Ltd., has unveiled a unique product that is set to redefine how we enjoy roast beef. This new item, known as “Spreadable Roast Beef,” will launch as part of a crowdfunding campaign starting on July 7, 2025, at 12:00 PM.
This product is the third installment in an upcycling project aimed at reducing food waste while offering gourmet experiences. Traditionally known for its presentation as a sliced meat dish, roast beef has now been transformed into a spreadable paste, offering a fresh perspective on consuming meat.
Background and Development Story
Every year, approximately five tons of leftover meat scraps are produced during the manufacturing process of roast beef at THE ROAST BEEF. Recognizing the potential of these scraps, the team embarked on a mission to create new culinary value from what is often considered waste.
The first two installments of this upcycled project included