#Japan #Tokyo #investment education #Matsui Securities #Magical Lovely

Matsui Securities' YouTube Series Transforms into a Book

Matsui Securities, headquartered in Chiyoda, Tokyo, has announced an exciting development that will thrill both fans and new investors alike. The popular YouTube program, "Asset Management! Learn with Lovely," is set to be published as the first book, titled Learn with Lovely Presents: Laugh and Earn - A Beginner's Guide to Stocks, on April 10, 2026, through Fusosha Publishing.

This entertaining investment education variety series has been capturing the hearts of viewers since its launch in July 2020. Featuring the comedic duo Magical Lovely, champion of the 2020 M-1 Grand Prix, along with charismatic trader Testa, who boasts a total profit exceeding 10 billion yen, and investment-loving announcer Shiho Sada, the show uniquely mixes humor with education. It has garnered significant praise for making asset management accessible and enjoyable for beginners.

With over 100 videos and cumulative views exceeding 70 million, the show has become a staple for those looking to learn about investments. As it approaches its 20th season in 2026, the release of the book responds to the demand from viewers eager to dive deeper into investment topics. This book aims to maintain the show’s fun essence while providing a structured, informative guide for novice investors.

Book Content Overview

The book promises insights and learning experiences, making it easy for readers to grasp the fundamentals of investing. Economic analyst Kohei Morinaga endorses it, stating, "If you want to learn about asset management in a fun way, this is the book for you!"

For those uncertain about starting their investment journey—whether they’ve opened an account but don’t know the next steps or could use guidance on where to begin—this book aims to assist them in overcoming their investment-related troubles.

Readers can anticipate a blend of rich storytelling and practical advice; they'll learn about various investment topics including NISA (Nippon Individual Savings Account), mutual funds, individual stock investments, and more. The book dives into fundamental and technical analysis processes, guiding readers on how to select stocks and the best times to buy and sell. It provides a comprehensive support system from the basics to practical applications, perfectly catering to beginner investors.

Structure of the Book

The book is divided into several key chapters:
1. Introduction: Learning the Basics of Stock Investment from Scratch
2. Fundamentals: Getting Started with Long-term Diversified Investments
3. Practical: Finding Stocks! Let’s Buy! A Practical Trading Guide
4. Mastering Stocks!
- Fundamental Analysis
- Technical Analysis

To capture the fun spirit of the program, each chapter starts with manga strips depicting the lively atmosphere of "Learn with Lovely." Additionally, exclusive behind-the-scenes anecdotes from the show will be revealed in the chapter endings, making it a delightful read.

Book Details

• - Title: Learn with Lovely Presents: Laugh and Earn - A Beginner's Guide to Stocks
• - Authors: Matsui Securities - Masaki Muto
• - Price: ¥1,870 (tax included)
• - Publisher: Fusosha Publishing
• - Release Date: April 10, 2026
• - Format: A5
• - Pages: 176
• - ISBN: 978-4-594-10241-8

Pre-orders are currently available at various bookstores and online platforms, including Amazon and Rakuten Books.

About Matsui Securities

Founded in 1918, Matsui Securities is Japan's first internet-based brokerage firm and has over a century of history. Offering a wide range of financial products, including Japanese and U.S. stocks, mutual funds, FX, derivatives, NISA, and iDeCo, the company aims to support clients' rich lives by providing innovative and engaging investment solutions under the motto, "Making investing serious yet enjoyable."

Author Bio: Masaki Muto

Masaki Muto is a Senior Professional at the Investment Media Department of Matsui Securities. Joining the firm in 2002, he has had an extensive career that includes roles in customer support, product development, and marketing. He initiated the hit YouTube series "Asset Management! Learn with Lovely" as a producer and performer, transforming it into a widely popular platform with over 70 million cumulative views. Muto continues to innovate with new video content, ensuring the company stays at the forefront of investment education.

Celebrate with Special Video Content

To commemorate the book’s release, a special video featuring Matsui Securities' Masaki Muto and Shiho Sada will be available on the company's official YouTube channel, providing insights into the book's appeal and contents.

The Matsui Securities YouTube channel is rich with entertaining and educational content designed to make asset management enjoyable for its audience. With over 70 videos produced each year, including series like "Asset Management! Learn with Lovely" and various consultative shows, it engages an audience of over 700,000 subscribers.

Matsui Securities continues to innovate, aiming to support clients' investment experiences with diverse and engaging products and services.