#Japan #Tokyo #CARTA HOLDINGS #CARTA ENTERTAINMENT #Kevin’s English Room

CARTA HOLDINGS Announces the Formation of a New Company

CARTA Holdings, based in Minato City, Tokyo, has officially announced the launch of a new company, "CARTA Entertainment," as part of its efforts to further expand its production business. Set to commence operations on November 4, 2025, the new venture aims to enhance governance structures and leverage the knowledge gained from social media marketing and advertising promotions.

Background and Objectives

The production division of CARTA Holdings has successfully operated over the past year, collaborating closely with exclusive creator Kevin’s English Room to forge strong connections between creators and their fans. This approach has allowed them to communicate the intrinsic value of their clients’ products and services, thereby attracting new audiences. By synergizing the creator's unique world and the group's marketing prowess, they have demonstrated a promising potential to deliver effective solutions that resonate with many.

Encouraged by this success, the decision to form a new company was made to capitalize on these achievements. By establishing a dedicated entity, CARTA aims to accelerate the discovery and nurturing of more talented creators while ensuring swift operational procedures. An enhanced governance framework is also set in place to accommodate expanding business prospects and strive for sustainable growth across the CARTA group.

Future Developments

CARTA Entertainment is positioned to become a pivotal growth engine for the CARTA group, with emphases on "discovering and nurturing creators" and "diversifying business operations." The new company will aim to strengthen its foothold in high-demand sectors such as beauty, travel, food, and beverages while also venturing into producing VTubers and other IPs.

Additionally, the extensive marketing expertise from the CARTA group will be integrated to maximize the opportunities available for creators. Plans are underway to create unique revenue streams through merchandise sales and event planning, further solidifying their financial model.

Comments from Representative Director Hirotaka Tanaka

Hirotaka Tanaka, the representative director of CARTA Entertainment, shared his insights on the new venture: "I believe society is brimming with young potential that remains untapped. We are committed to respecting each individual's uniqueness and nurturing their expression into recognizable brands that resonate on a global scale. Utilizing our marketing expertise accumulated as CARTA, we aim to unlock new doors to entertainment that intersects digital engagement and emotional resonance."

The company’s logo embodies the vision of a door leading to a future of possibilities. Tanaka notes, "People possess doors to their undiscovered passions and enthusiasm. By connecting creators with fans, we aspire to enrich the world with unprecedented experiences."

Company Overview of CARTA Entertainment

• - Company Name: CARTA Entertainment (カルタエンターテインメント)
• - URL: https://cartaent.co.jp/
• - Location: 36th Floor, Toranomon Hills Station Tower, 2-6-1 Toranomon, Minato City, Tokyo
• - Establishment Date: November 4, 2025
• - Representative Director: Hirotaka Tanaka
• - Directors: Daichi Hiraga, Masashi Nishizono
• - Capital: 5 million yen
• - Business Activities: Production Business

CARTA Entertainment aims to carve out a new path in the entertainment industry, establishing itself as a formidable player dedicated to nurturing diverse talents and innovating workflows to keep pace with the fast-evolving entertainment landscape.