#China #Barcelona #Private 5G #ZTE Corporation #GLOMO Awards

ZTE's Minimalist Private 5G-A Solution Triumphs at GLOMO Awards 2025

In an impressive show of innovation and excellence, ZTE Corporation, a global leader in integrated information and communication technology solutions, bagged the prestigious GSMA Foundry Innovation Award at the GLOMO Awards 2025 held during the Mobile World Congress (MWC) in Barcelona. This accolade underscores the industry's recognition of ZTE's Minimalist Private 5G-A solution, which is setting new standards for digital transformation within the media and entertainment sectors.

Transforming Media and Entertainment

The Minimalist Private 5G-A solution is designed to cater specifically to the demands of Location Based Entertainment (LBE), which encompasses VR and broadcasting. This innovative technology enables broadcasters and entertainment providers to implement wireless transformations with exceptional efficiency, enhancing user experiences without compromising on mobility, capacity, sustainability, or data security. Notably, its robust performance integrates advanced technologies such as mmWave, Edge Computing, and Cloud Services, thereby creating opportunities not only within entertainment but also extending its benefits to other sectors like museums, education, and tourism.

Interestingly, in the realm of virtual reality (VR) entertainment, ZTE's 5G-A solution allows providers to scale their operations more quickly and cost-effectively, achieving enhanced visual quality while eliminating the burdens associated with traditional technologies. This capability is particularly advantageous to professional broadcasters, freeing camera operators from cumbersome cables and enabling greater mobility for producing vibrant, immersive live content.

Real-World Impact

Currently, ZTE's Minimalist Private 5G-A technology is already operational in several VR entertainment centers across multiple cities in China. The latest center equipped with this solution is scheduled to open to the public in October 2024. Feedback has been overwhelmingly positive, with significant improvements in customer satisfaction noted, especially regarding visual quality and user-friendly operation. This success enhances the centers' ability to accommodate larger audiences, a crucial factor for thriving in a competitive market.

In a remarkable collaborative achievement, ZTE has teamed up with China Central Television (CCTV) to facilitate the live broadcast of the Chinese New Year Gala, leveraging the capabilities of its Minimalist Private 5G-A solution. This event stands as the largest television spectacle in China, drawing in more than 700 million viewers who will enjoy an unparalleled viewing experience. Furthermore, in August 2024, ZTE partnered with CelcomDigi and U Mobile to support Radio Televisyen Malaysia (RTM) in broadcasting the Sukma Games 2024, the country's premier sports event—showcasing the solution's versatility and effectiveness during both the opening ceremony and the competitions.

At the GLOMO Awards 2025, ZTE also collaborated with Mobile World Live to utilize its technology for wireless live interviews. The company showcased an AR livestreaming demonstration at its booth, allowing visitors to engage directly with groundbreaking live event experiences.

Commitment to Innovation

The triumph of ZTE’s Minimalist Private 5G-A solution illustrates that a strong commitment to collaboration and a profound understanding of niche market demands can drastically affect the effectiveness of private 5G innovations. By addressing vital challenges faced by professionals and businesses in various verticals, ZTE is dedicated to providing optimal user experiences for audiences and clients alike.

The GLOMO Awards are recognized as the most prestigious industry honors, with a jury comprising over 260 international analysts, media professionals, and industry experts acknowledging individuals and companies that drive innovation and demonstrate outstanding achievements in the rapidly evolving mobile communications sector.

About ZTE

ZTE Corporation is a prominent provider of advanced telecommunications systems, mobile devices, and network solutions for telecom operators, enterprises, public institutions, and private users. The company creates integrated innovations to deliver high-quality products and services in the telecommunications and information technology convergence space. Listed on both the Hong Kong and Shenzhen stock exchanges (H-shares 0763.HK / A-shares 000063.SZ), ZTE serves over 500 network operators across more than 160 countries. Committed to research and development, ZTE invests a minimum of 10% of its annual revenue in this area and plays a critical role in various international forums aimed at developing global standards. As a company placing great significance on Corporate Social Responsibility (CSR), ZTE is a member of the UN Global Compact network.

For more information, visit www.zte.com.cn.