Join the Character Industry Seminar: Insights and Networking Opportunities

Character Industry Seminar: January 14, 2026

The VIPO Academy, managed by the Visual Industry Promotion Organization (VIPO) in Japan, is excited to announce the Character Industry Seminar on January 14, 2026. This event is part of a seasonal, one-time-only Basic Course in Industry Research offered by VIPO. Participants can choose to attend either in person or online via Zoom.

This seminar aims to provide a comprehensive overview of the character industry, featuring in-depth industry analysis, two company case studies, and opportunities for networking among attendees. The first part consists of expert lectures that will explain the industry structure, market analysis, and existing challenges, followed by case studies from leading companies in the field.

Why Attend?

The seminar is designed for a diverse audience, from newcomers in the industry to senior executives. It's an excellent opportunity for HR and professional development officers to gain insights that can be shared with their teams. Attendees will walk away with a solid understanding of the market dynamics and the key players within the character licensing business.

Seminar Overview

Date: January 14, 2026
Time: 6:30 PM – 9:10 PM JST
Format: In-person at VIPO HQ or online via Zoom
Venue: VIPO, 4-1-1 Tsukiji, Chuo-ku, Tokyo
Fees:

- VIPO Member: ¥5,500
- Organizational Member: ¥6,600
- General Admission: ¥7,700

Capacity: 30 for in-person (limited to first 30 registrants), unlimited for online
Registration Deadline: January 13, 2026

Program Details

Part 1: Industry Analysis (6:35 PM – 7:35 PM)

- Speaker: Kaori Tanaka, Executive Manager of Licensing International Japan
- Topic: Overview of the Character Licensing Business

- Market size and terminology
- Business models and types of contracts
- Current trends in the industry

Part 2: Case Studies (7:45 PM – 9:10 PM)

Feature presentations from:
1. Xia Qiu, Senior Specialist at Takara Tomy Global Licensing
- Topic: Behind the Success of Beyblade: Strategies for IP Deployment and Market Penetration
2. Shinichiro Ikeuchi, General Manager at Sanrio
- Topic: Developing and Nurturing New Characters at Sanrio

Participants will gain insights into successful strategies and contemporary challenges both companies face in the competitive landscape.

Networking Opportunity

Following the presentations, attendees will have a chance to network from 9:10 PM to 9:40 PM, an exclusive feature for those attending in person. This social segment will allow participants to connect, share ideas, and build relationships within the industry.

How to Register

To register for the Character Industry Seminar, visit the VIPO Academy website. Online registration is available through Peatix only.

Don’t miss this chance to learn from industry leaders and enhance your understanding of the character industry! For more information about VIPO Academy and the courses offered, you can visit their official website at VIPO Academy.