#United Arab Emirates #Dubai #Brand Finance #e& #Global 500

e& Achieves Remarkable Global Recognition

In a significant achievement celebrated at the World Economic Forum in Davos on January 22, 2025, e&, a global technology entity, has been recognized as the fastest growing brand in the world according to Brand Finance’s Global 500 Brand Report. This honor reflects e&’s astounding increase in brand value, which has soared eightfold compared to the previous year, reaching an unprecedented valuation of $15.3 billion as a standalone brand.

This remarkable milestone is the culmination of a transformative journey spanning three years, during which e& successfully unified its renowned brand Etisalat under a cohesive identity. The brand’s rise is fueled by significant investments surpassing $20 billion, including substantial stakes in PTCL in Pakistan and Mobily in Saudi Arabia, alongside acquiring a majority share in the PPF Telecom Group service and infrastructure companies. Additionally, e& has experienced impressive organic growth, showcasing a consolidated year-on-year growth rate of 13%. This success is further underscored by a AAA rating in the Brand Strength Index (BSI), scoring 84.6 out of 100.

e&’s visibility has been enhanced through high-profile partnerships, including a 15-year collaboration with the Manchester City Football Club and its role as a founding partner of the Abu Dhabi Etihad Airways Formula 1 Grand Prix. Such alliances have elevated e&'s global presence and solidified its status as a leader in innovation and technology.

The tagline, "Go for More," embodies e&'s strategic vision, reflecting ambitions that extend beyond traditional telecommunications. Although relatively new, e& has quickly established itself as a powerhouse of technological advancement, operating five distinct business verticals that drive its growth and innovation.

The previous Global 500 Brand Report recognized both e& and etisalat by e, the latter now fully integrated into e&, thus significantly boosting the brand's positioning and overall value in the rankings, which have astonishingly climbed 700% year-on-year. Since unveiling its rebranded identity in 2022, e& has rapidly redefined customer value proposition globally.

Through its inspirational branding, e& highlights a dynamic portfolio spanning connectivity, digital services, entertainment, financial technology, and business solutions. Brands such as e UAE, Mobily KSA, and e PPF Telecom provide groundbreaking connectivity, while platforms like STARZPLAY, ChargeGo, and e money enrich day-to-day experiences.

Aiming to empower individuals, businesses, and communities across 38 countries, e& has constructed a robust ecosystem designed to foster growth, promote innovation, and create opportunities for a brighter, more connected future.

Furthermore, e& ranks among the top ten most valuable telecommunications brands globally, per the Global 500 Brand Report 2025. Continually achieving recognition in its local market, e& was recently named the most valuable brand in the United Arab Emirates by Kantar BrandZ in November 2024.

Hatem Dowidar, e&’s leadership figure, has been acknowledged as the Telecommunications Guardian of the Year for the third consecutive year. The brand claimed the 39th overall position in the 2025 rankings, securing the top spot in its sector.

For any inquiries, please contact Nancy Sudheer, Senior Director at e&, at [email protected]