Brita Becomes Hydration Partner for the 2026 BMW Berlin Marathon

Brita's Exciting Partnership with the 2026 BMW Berlin Marathon

The Brita Group, a prominent company based in Taunusstein, Germany, is thrilled to announce its partnership as both a co-sponsor and hydration partner for one of the world's largest amateur marathons, the "The BMW BERLIN‑MARATHON," beginning in 2026. This collaboration is more than just a sponsorship; it aims to provide a sustainable drinking environment for the numerous athletes participating in this grand sports event.

In line with this initiative, Brita is launching the "Brita – Own Your Clarity 42km Challenge" on the running community platform Strava. Participants who complete a distance of 42km during April will have the chance to win entry to the 2026 BMW Berlin Marathon or a limited edition Brita water bottle through a draw. This challenge encourages runners across the globe to not only improve their fitness but also raise awareness about hydration and sustainability.

Overview of the BMW BERLIN‑MARATHON Partnership

1. Sustainable Hydration Stations

Brita will set up refill stations along the marathon course and at event venues, such as the Marathon Expo and fan zones. These stations will provide free Brita-filtered drinking water to runners and attendees, significantly reducing the waste generated by single-use plastic bottles and paper cups.

2. Presenting Partner at Marathon Expo

As the presenting partner at the Marathon Expo leading up to the race, Brita will promote sustainable drinking habits through various awareness campaigns.

3. Manifesting the Brand Message

Brita emphasizes the reduction of environmental impact at sports events, making this partnership a representation of its brand message: "Drink better. Do better." Through this collaboration, Brita looks forward to demonstrating its commitment to sustainability on a global stage.

Background of the Partnership

Brita has a proven history of installing hydration stations at significant international sports events such as the Barcelona Open, successfully reducing the usage of millions of plastic bottles. The BMW Berlin Marathon is recognized as one of the largest and fastest marathons globally, drawing over 55,000 runners from 160 countries in 2025 and attracting around 120,000 attendees at the Expo with more than 1 million spectators along the course.

Brita aims to further engage this vibrant running community and underscore the importance of sustainable hydration during this iconic event.

Insights from Brita Executives

Markus Hankammer, CEO of Brita Group, stated, "We are proud to be a partner of the BMW Berlin Marathon. Through this collaboration, we aim to enhance the sustainability of the event while promoting the water lifestyle that Brita stands for in the world of running. It is our hope that our brand values—clarity, responsibility, and conscious hydration—will be embodied at one of the world's leading running events."

Maren Huth, Vice President of Global Brand Strategy at Brita, mentioned, "Running aligns closely with our brand. Just like water, running is simple, honest, and accessible to everyone, giving it tremendous power. We want to embed sustainable hydration naturally into running culture through the BMW Berlin Marathon. By reducing waste and taking responsibility, we strive to enhance the experience for both athletes and fans."

Christian Jost, Vice President of Global Brand Strategy at Brita, added, "The BMW Berlin Marathon connects people globally and recognizes the importance of environmental and social responsibility. Brita, as a partner that shares our values, is committed to establishing a new standard for sustainable hydration in running."

The Global Strava Challenge: Brita – Own Your Clarity 42km Challenge

Launching globally on Strava, the "Brita – Own Your Clarity 42km Challenge" welcomes the running community on April 1 to participate. Runners can complete 42 km in any running activity to qualify for the challenge, where successful participants will receive a digital badge on Strava. This initiative aims to impart the significance of conscious hydration and sustainable water consumption while directly linking to the provision of a sustainable hydration environment at the Berlin Marathon.

Challenge Details

- Name: Brita – Own Your Clarity 42km Challenge
- URL: Strava Challenge
- Duration: April 1 to April 30, 2026
- Overview: During April, runners who join the challenge can win a coveted entry to the 2026 BMW BERLIN‑MARATHON or a limited edition Brita water bottle, both awarded to 10 lucky winners. This platform will also serve as a space for community building and prepare participants for the marathon in September.

About Brita Group

Founded in 1966, Brita is marking its 60th anniversary in 2026 as a leading manufacturer of home water filtration pitchers. The company not only develops and sells innovative drinking water solutions for household use but also for commercial facilities and care sectors requiring strict hygiene.

The company achieved a total sales volume of 691 million euros in the 2023 fiscal year, and by the end of 2024, it will employ 2,433 people worldwide, of whom 1,296 work in Germany. As a leading company in providing tailored drinking water, Brita proudly operates subsidiaries and branches across 70 countries on five continents, with production facilities in Germany, the UK, Italy, and China.

Brita Group's Commitment to Sustainability

Believing in its environmental responsibilities, Brita Group is committed to sustainability projects themed "Balanced Impact." This commitment focuses on managing CO2 emissions company-wide, measuring emissions resulting from business activities, and implementing measures, such as improving energy efficiency in factories and office buildings. Brita also encourages the use of electric vehicles in its fleet and has shifted to energy-efficient LED lighting.

The company's ongoing efforts aim to minimize its carbon footprint and reduce its impact on the planet.