Clarisse and Happiness & D Form Strategic Alliance for Enhanced Reuse Services

Strategic Alliance between Clarisse and Happiness & D

In a significant move to enhance their business offering, Clarisse, a subsidiary of Mercury, has entered into a strategic partnership with Happiness & D. Based in Tokyo, Clarisse specializes in buying and selling precious metals, brand items, and diamond jewelry, boasting a customer base of over 610,000 satisfied clients. The collaboration aims to merge both companies' strengths to elevate their services in the reuse market.

Background of the Partnership

Clarisse, established in Shinjuku, Tokyo, has rapidly gained a reputation for prioritizing customer experience in the purchasing and resale of luxury items. With a commitment to maintaining the highest standards of service in the industry, the company has effectively served clients in the Kanto and Kansai regions. Conversely, Happiness & D has been focusing on expanding its buying business across its stores nationwide as part of its major initiatives this fiscal year.

Through this collaboration, Clarisse plans to bolster its adoption of best practices in purchasing and extend its assistance to Happiness & D, which will enhance product sourcing from their stores. This partnership will also aim at promoting quality reuse items to customers at Happiness & D, thereby elevating the value of customer experiences and establishing a sustainable business model.

Objectives of the Partnership

By integrating Clarisse's expertise in procurement with Happiness & D's extensive retail network and brand influence, the companies seek to enhance their mutual business value and drive forward the development of the reuse market. The aim is to create a coherent cycle in the reuse business—encompassing everything from purchasing to selling—fostering a culture that encourages sustainability and ethical consumption. The companies will work on the following objectives:

- Strengthening acquisition processes by Clarisse
- Promoting quality reuse purchasing at Happiness & D locations
- Enhancing the value of customer experience at Happiness & D
- Establishing a healthy and sustainable business model

Future Outlook

Clarisse prides itself on bridging the gap between customers and reuse services. Since its founding, the company has been dedicated to offering safe and trustworthy purchasing services. The partnership with Happiness & D is expected to innovate the reuse business model significantly, allowing both companies to progress together toward a sustainable future. Clarisse aims to generate a world where valuable items seamlessly transition to their next owners while nurturing a culture that respects and prolongs the lifecycle of products.

As the reuse market continues to expand, this collaboration sets a benchmark for reliable and customer-friendly practices in Japan’s luxury goods industry.