#Japan #Tokyo #Oisix #Noto Peninsula #SPA 2026

Oisix's Commitment to Noto Peninsula Recovery

In an inspiring example of corporate responsibility, Oisix, a subscription-based food delivery service headquartered in Tokyo, has recently been recognized for its remarkable initiative, EAT and SEND for Noto Peninsula, which clinched the Grand Prize at the Social Products Award (SPA) 2026. This recognition underscores their dedicated efforts in supporting recovery from natural disasters, specifically the devastating Noto Peninsula earthquake and subsequent heavy rains.

The EAT and SEND initiative focuses on channeling the power of consumer participation through food, allowing customers to contribute to the recovery efforts simply by purchasing products from Oisix. In response to the 2024 disaster recovery theme set by SPA, which promotes products and services aiding in rebuilding efforts, Oisix has established a model where the company matches customer donations dollar-for-dollar, ensuring that every purchase makes a tangible difference.

Since the onset of the disaster, Oisix has been actively involved in relief activities in the affected areas. The company has listened to the local communities to tailor its support strategies, ensuring that every action taken effectively meets the unique needs of those impacted.

Oisix is dedicated to sustainable support, developing a range of donation-linked products under the EAT and SEND campaign. Scheduled to launch on January 4, 2024, these items are designed to facilitate easy support for customers as they shop. Each eligible product sold contributes 50 yen to the recovery efforts, reflecting Oisix's commitment to long-term support.

Addressing Ongoing Challenges

Despite two years passing since the earthquake, many challenges persist in achieving full economic recovery in Noto Peninsula. Even with signs of progress—like business resumption and infrastructure repairs—the area still grapples with long-term issues such as population outflow and the management of community rebuilding, alongside the ongoing need for emotional and psychological support.

The situation calls for responsive and nuanced approaches to support the less-reached demographics and ensure that help arrives where it is most needed. Oisix has embraced this challenge, continually adapting its methods to remain effective and informative. The commitment to ongoing collaboration with local stakeholders has strengthened their impact.

In its award evaluation, the jury praised Oisix for adeptly exploiting regional resources and crafting products imbued with social value. The transparent donation structure allows consumers to directly see how their purchases translate into support, enhancing both excitement and engagement around the initiative. The ability for customers to contribute through everyday shopping is a powerful draw, allowing for wide-reaching collective action.

Expanding on Local Flavors and Products

The initiative has also given rise to innovative products designed to celebrate local culinary heritage. Oisix offers unique items like Jusuri, a traditional Noto Peninsula commodity promoted via donation-linked sales. This focus on local ingredients not only supports area producers but helps revive the local economy, fostering a vibrant link between commerce and culture.

For example, collaborations with local chefs have produced items such as Kawashima's Manganji Pepper Stir-Fried Rice Kit and Kurokawa's Ishiri Caesar Salad. Such collaborations not only provide financial support but also educate consumers about the rich flavors and long-standing traditions of the Noto region.

Overall, Oisix has demonstrated an exemplary approach to combining social impact with business goals—not merely generating profits but participating in an important cause that cultivates community resilience and recovery. As the company champions local flavor and societal collaboration, it showcases a path that other entities can aspire to follow in times of challenge.

The Social Products Award itself is Japan’s first and only recognition system for social products, designed to elevate those businesses and organizations that contribute to sustainable societal development. The award continues to shape strategies for integrating consumer engagement into approaches that support broader community interests. Oisix’s journey is a testament to what can be accomplished when innovation in business is driven by a sense of purpose and compassion.

As Oisix gears up for the launch of their donation products, customers are invited to join in supporting Noto Peninsula's recovery by enjoying delicious meals that do more than feed their families—they offer an opportunity to support a vital community in rebuilding.