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Back Market's New Growth Phase in Sustainable Tech

In 2025, Back Market, a prominent global marketplace for premium refurbished electronics, is embarking on a transformative growth journey. With projections of reaching over €3 billion in Gross Merchandise Volume (GMV), this growth marks a 30% year-over-year increase as demand for sustainable technology surges. Back Market’s unique positioning not only demonstrates the exciting potential for premium refurbished devices, but also signals a major shift in consumer purchasing behavior.

Forecasting a Record-Breaking Year

Back Market's latest reports illustrate a remarkable expansion with 17 million active customers globally, reflecting a significant 36% increase in new user registrations just within the last quarter. The platform's presence in the United States is becoming increasingly influential, now ranking as its second-largest market.

As households contend with inflation and geopolitical challenges, refurbished devices are gaining traction for their value and quality. Particularly during critical buying periods like back-to-school and holidays, families and students are recognizing the benefits of opting for refurbished electronics.

In terms of market performance, France stands out as the leading region based on GMV. Other nations are also making waves regarding their growth contributions. For instance, the U.S., U.K., and Germany are each making significant strides in double-digit growth. Spain has emerged as the fifth largest market, while Austria has witnessed an impressive tripling of GMV in Q2 2025 compared to the same quarter in the previous year. Meanwhile, Italy, Portugal, and Austria stand as shining examples of massive year-over-year growth, achieving triple-digit increases.

Commitment to Quality and Trust

Back Market's solid performance is deeply rooted in rigorous quality assurance, competitive pricing, and strong customer trust. Collaborations with key partners like Bouygues Telecom and Visible by Verizon have boosted their market presence. The overall market share of refurbished technology has escalated dramatically from just 4% to 36%, highlighting a remarkable shift in consumer preferences.

Expanding Services for Future Growth

The cultural shift toward sustainable technology is not merely a fleeting trend; it is becoming a standard for consumers who are increasingly prioritizing durability and repairability. Thibaud Hug de Larauze, Co-founder and CEO, emphasized, “Our role at Back Market is to accelerate that movement and make the sustainable choice the easy choice.”

On September 15, 2025, Back Market launched a repair platform available to all in France, Germany, and Spain. This innovative service, powered by Evy, enables both customers and non-customers to repair smartphones and tablets on-demand. In an upcoming rollout, they will provide a subscription model for repairs. Each repair comes with a guarantee, and if a device is deemed irreparable, customers can receive a trade-in voucher, integrating repair solutions into the product lifecycle more comprehensively.

On the business front, Back Market is ramping up its business-to-business offerings. Currently utilized by nearly 6,000 firms in France and 250 in the U.S., this service not only aids organizations in reducing IT expenses but also aligns with their sustainability objectives. Leading companies like Kering, Vinci, Air France, and Le Point have already jumped aboard, contributing to the fast-paced doubling of growth in 2025.

A Mission Beyond Profits

Back Market is fundamentally driven by more than just fiscal success. Each sale of refurbished products signifies a tangible reduction in CO₂ emissions and the preservation of precious natural resources, alongside minimizing e-waste. Currently, the digital industry—factoring both production and usage—accounts for 4% of global greenhouse emissions and is projected to rise to 14% by 2040 if no substantial changes are made.

Through their affordable and sustainable offerings, Back Market tirelessly works toward making refurbished electronics not just preferable but the smarter choice for the eco-conscious consumer. The commitment to sustainability is evident in their operations which prioritize both the planet and purchasing affordability for households.

About Back Market

Founded in Paris in 2014, Back Market is dedicated to responsible refurbishment practices. Their ambition is to improve the lifecycle of electronic devices through circularity and integrated repair solutions, significantly reducing carbon footprints. To date, Back Market maintains a robust roster of 17 million customers across 17 markets, contributing to carbon emissions savings exceeding 2 billion kilograms.

With a mission that combines sustainability with economic viability, Back Market remains at the forefront of the refurbished device movement, paving the way for a greener, smarter technological future.