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Minimal The Edition: The Chocolate Gift Destination

The renowned specialty chocolate brand, Minimal, is set to unveil its latest retail venture, "Minimal The Edition," on March 28, 2026. Located on the first floor of the Forest Square Sengawa shopping complex in Chofu, Tokyo, this store specifically caters to the gift market, showcasing a curated selection of chocolates perfect for various occasions.

Curated Chocolate Experiences for Gifting

The concept of "Minimal The Edition" revolves around the idea of re-editing Minimal's extensive product line-up to focus on chocolates that make exceptional gifts. Customers will be able to experience the essence of the brand while selecting from chocolates redesigned based on flavors, origins, and usage, all through the gift-giving lens.

The store promises a diverse array of chocolates that cater to everyday gifting needs, from casual presents to seasonal greetings, business gifts, weddings, and even a little indulgence for oneself. Each gift item is chosen to evoke a sense of luxury, making the selection process a delightful experience.

Store Details

• - Store Name: Minimal The Edition Sengawa
• - Opening Date: March 28, 2026
• - Location: 3-1-17 Sengawabashi, Chofu City, Tokyo, Japan (Forest Square Sengawa 1F)
• - Operating Hours: 11:00 AM to 7:00 PM, open every day

One of the highlights of the new location will be its extensive collection, featuring past favorites from Minimal's four existing stores and online offerings. Additionally, customers can look forward to an exclusive new product called "Cake Chocolat," designed specifically for the Sengawa store. The selection will encompass a range of confections, including fresh sweets, baked goods, bonbons, and chocolate bars, allowing customers to take their time in making their choices. Details about product offerings will be shared in a subsequent release in March.

Cake Chocolat: A Signature Offering

The store's signature item, Cake Chocolat, will feature four unique flavors that promise a moist and delicate texture, perfect for any gifting occasion in Sengawa. The team has meticulously adjusted the recipe and baking parameters to achieve a tender mouthfeel that crumbles elegantly in your mouth. Conecptualized with input from the Sengawa community, these treats aim to be a staple gift for locals and visitors alike, celebrating the area's connections.

Cake Chocolat introduces four flavors: two chocolate varieties highlighting the cocoa's natural flavors, a creamy blond chocolate made with milk, and a delightful passion fruit and white chocolate combination. Each piece is priced at under 1,000 yen, making it an accessible option for gifts, with a size designed for easy sharing in social settings.

In addition to the individual Chocolate Cakes, an assorted box featuring all four flavors will also be available, encouraging lively discussions and connections as customers sample the unique offerings.

A Destination for Gifts

"Minimal The Edition" has been thoughtfully designed around the theme of being a 'gift destination.' Expect specially made assortment boxes that cater to various occasions, such as business gifts, weddings, and heartfelt presents. The store design, featuring a soothing light green and terracotta palette, aims to create a calming space for customers to choose their gifts while enjoying a pleasant shopping atmosphere.

Customers can also take a break and enjoy take-out options like chocolate soft serve and beverages while selecting their gifts or after shopping in the local area.

Commitment to Quality and Community

Taniguchi Yamashita, the founder and CEO of βace, shared insights about opening in Sengawa, emphasizing the brand's goal of becoming a beloved part of the community. With strong ties to the local area, the hope is to create a signature chocolate that represents Sengawa, fostering local pride and connection.

Minimal's artisans travel to cocoa-growing regions and refine their techniques to craft chocolates that resonate with consumers, adhering to the philosophy of simplicity and quality. The continuous quest for excellence has earned them numerous accolades, adding to the brand’s reputation as a pioneer in craft chocolate.

As Minimal ventures into Sengawa, it does so with a commitment to listening to the community and evolving into a cherished staple in the area. Customers can expect a thoughtful and engaging chocolate experience when the doors of Minimal The Edition open in March 2026.

For more updates and information, explore Minimal’s official website at minimal.tokyo.