#Japan #Tokyo #HARU #Nijito #kurokami

Beat the Summer Heat with haru's New kurokami Scalp Shampoo

As the summer heat intensifies, maintaining healthy hair and scalp becomes increasingly crucial. Introducing the latest seasonal offering from haru, a well-known head beauty brand under nijito: the kurokami Scalp Cooling Shampoo (Lemon Edition). This new product is set to launch on April 29, 2026, and promises to provide essential care against the harsh effects of summer conditions.

In recent years, Japan has experienced unprecedented heat waves, making it essential to find effective solutions for scalp stress due to sweat and UV exposure. The kurokami Scalp Cooling Shampoo not only addresses these challenges but also introduces innovative heat damage care to its formulation. This seasonal product is designed to be a staple part of your daily grooming routine during the sweltering summer months.

Key Features of kurokami Scalp Cooling Shampoo

1. Odor Care: Maintaining a Comfortable Scalp Environment

Summer's heat often leads to increased sweat and oil production, creating an environment conducive to unpleasant odors on the scalp. To combat this, the shampoo incorporates silver oxide (Ag₂O) and domestic tea leaf extract to ensure a clean and healthy scalp. This is particularly helpful for managing the discomfort and stress that comes from summer heat.

2. Heat Damage Care: Focusing on Heat Stresses

In order to enjoy summer comfortably, the shampoo features liposome-encapsulated Alpine glacial water. Given the exposure to sun rays and hot air from hair dryers, it's crucial to consider heat damage in our hair care routine. This product's formulation specifically targets the protection of hair from daily heat-induced stress.

3. UV Damage Care: Addressing Sun Exposure

The harsh rays from the sun can severely impact hair texture, leading to dryness and brittleness. To address this, the kurokami shampoo includes ingredients such as distearoyl glutamate and hydrolyzed pea protein, which work to maintain a soft, smooth, and manageable texture.

Sensory Experience: Fragrance, Lather, and Comfort

The shampoo features a refreshing fragrance primarily derived from lemon oil, combined with five other essential oils to create a delicate yet invigorating scent. Its amino acid-based formula generates a rich and fine lather that gently caresses the scalp while preventing friction. Additionally, menthol adds a cooling sensation, making it a pleasure to use even on the hottest days.

Availability and Purchasing Information

• - Product Name: kurokami Scalp Cooling Shampoo (Lemon Edition)
• - Capacity / Price: 400mL / ¥4,400 (tax included)
• - Release Date: Available from April 29, 2026, at Loft stores nationwide and through Loft's online platform.
• - The product will also be available in various retailers carrying haru products later in the season, with more details to be announced on the official website.

Once stock is exhausted, the product will no longer be available, so be sure to grab yours as soon as it hits the shelves!

About haru

The head beauty brand haru has garnered substantial popularity, boasting cumulative shipments of over 8 million units of the kurokami series as of October 2025. Committed to the concept of 'head beauty', haru encourages individuals to engage in self-care focused on hair and scalp health. The brand advocates for embracing age positively and supports everyone in living beautifully as their authentic selves through diverse products and experiences.

To explore more about haru and its offerings, visit their official online store: haru Official Online Shop.

About nijito

nijito, the company behind haru, embraces the notion of wanting to be oneself regardless of changing circumstances. As a pro-aging company, nijito strives to increase the moments that allow individuals to appreciate and accept their authentic selves each day, encouraging positive transformations through their products.

For more information about nijito, check their website: nijito Official Site.