#Japan #Tokyo #Japanese Manufacturing #ITmedia #X THEME

'X THEME' Episode 2: What Happened to Creativity in Japanese Manufacturing?

ITmedia Inc., headquartered in Chiyoda, Tokyo, is set to broadcast the second episode of its cross-talk web series, 'X THEME,' on August 18, 2026, at 3 PM. This unique program aims to bring together key industry figures to candidly discuss topics that are currently of interest. In this episode, the focus will be on the critical question: 'Has Japanese manufacturing truly become boring? How do we create interesting products?'

The episode features three distinguished guests from varying backgrounds, including startups, major manufacturers, and component makers. Together, they aim to delve into how Japanese manufacturing can reclaim its excitement and create engaging products, making the session a must-watch for anyone interested in innovation in the manufacturing sector.

What is 'X THEME'?

'X THEME' is a web program hosted by MONOist, a media platform dedicated to the manufacturing industry under ITmedia. Unlike traditional programs, 'X THEME' intentionally excludes a host, allowing the guests to engage in natural dialogue around a specific theme. The concept of the show is to 'cross' different perspectives to extract authentic insights and real experiences.

Without a script or any preconceived notions, the show aims to bring out the raw and vivid perspectives of industry insiders regarding decision-making processes, the current industry climate, and potential changes on the horizon. This format enhances the show's appeal, as viewers can watch from anywhere—and importantly, it's free to access.

Episode 2: The Future of Creativity in Japanese Manufacturing

The notion that Japanese manufacturing has become uninspiring is a common sentiment; however, dismissing it outright is too simplistic. The essence of 'interesting' manufacturing does not merely lie in creating extravagant or gimmicky products. It is about building on solid technical skills and quality while also conveying the creativity and playful ideas of the makers in a way that resonates with users and adds value to businesses.

In this special roundtable discussion, we will gather three influential figures in the realm of 'exciting manufacturing.' Our lineup includes Akihiro Tanaka from Sony Interactive Entertainment, who developed the robot toy 'toio'; Takamitsu Ikoma, CEO and product designer of ICOMA, which is behind the foldable electric bike 'Tatameru Bike'; and Shinichi Ikeda from Castem, known for producing viral products like the steel 'Robin Mask'.

The conversation aims to explore how these creators plan to deliver their playful insights—believing in their interesting ideas—to users and the marketplace, ultimately translating these concepts into marketable value. The three guests, each from different sectors—large manufacturers, part suppliers, and hardware startups—will share their individual experiences and insights.

This episode is especially relevant for those involved in product planning and development or anyone wishing to showcase their company's technology more attractively. Additionally, it provides valuable insights for those wishing to convey the enjoyment of manufacturing to younger generations. The guests' discussions, encompassing topics from prototypes and commercialization to social media responses and stakeholder engagement, promise a captivating viewing experience that transcends a mere 'hit product development story.'

Don't Miss Out!

Be sure to register for this enlightening discussion.

Episode Details

• - Title: 'X THEME' Episode 2: Has Japanese Manufacturing Truly Become Boring? How to Create Interesting Products
• - Date & Time: August 18, 2026, at 3 PM (JST)
• - Format: Online broadcast (Web program)
• - Organizer: MONOist, TechLIVE by ITmedia
• - Participation Cost: Free
• - Target Audience: Executives and professionals from manufacturing-related sectors, management planning, manufacturing and production departments, information systems, and sales.

For more details and to register, visit: X THEME Registration

Viewers can expect not just to gain insights into the development of engaging products but also to experience the unfiltered conversations that 'X THEME' is known for delivering. Join us for Episode 2 and explore the fascinating topic of creativity in Japanese manufacturing.