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Celebrate the Tradition of Panettone

The holiday season in Japan is about to get sweeter with the return of Princi®'s exquisite Panettone, a cherished Italian delicacy. Japanese chef Takeshi Matsuda, who represented Japan at the International Panettone Championship, has once again crafted the popular holiday treat for everyone to enjoy. Starting November 1, 2025, these delightful Panettones will be available at select Starbucks locations across Japan.

A Tribute to Italian Tradition

Princi® is renowned for its dedication to authentic Italian recipes and high-quality ingredients. This year marks the sixth anniversary since Princi® introduced Panettone in Japan, a testament to its growing popularity among customers. Chef Matsuda has recently achieved remarkable success at the FIPGC (Federazione Internazionale Pasticceria Gelateria Cioccolateria) competition, winning 1st place in the Panettone Innovation & Chocolate category and 3rd place in the Pandoro category. Thanks to his craftsmanship and passion, devotees can experience two exceptional varieties of Panettone this holiday season.

The Award-Winning Flavors

1. Panettone Cioccolato Marrone

One standout offering is the award-winning Panettone Cioccolato Marrone. This rich creation features a decadent chocolate base blended with the earthy notes of marron (chestnut), hazelnuts, chocolate chips, and a hint of rum, presenting a sophisticated flavor experience. Topped with crispy hazelnuts and pearl sugar, this Panettone is not only a delight to eat but also a feast for the eyes, perfect for sharing during holiday gatherings.

2. Panettone Classico

The second option is the beloved Panettone Classico, which remains a staple at Princi®. It boasts a soft, melt-in-your-mouth texture enriched with candied orange and raisins. This traditional recipe captures the essence of classic Italian baking, offering a nostalgic taste that transports you straight to Italy.

Holiday Availability

Both varieties will be available beginning November 1, 2025, until supplies last. Customers can also purchase Panettone Fetta, a convenient sliced version, in-store, making it easy to enjoy a slice of Italy at home.

Pricing

• - Panettone Cioccolato Marrone (20 cm diameter): ¥8,000 (takeaway only)
• - Panettone Classico (20 cm diameter): ¥7,300 (takeaway only)

Princi® ensures that whether enjoying it at home or gifting it to loved ones, their Panettone embodies the spirit of the festive season.

Where to Buy

Princi®'s Panettone can be found at various Starbucks locations including:

• - Starbucks Reserve® Roastery Tokyo
• - Princi Daikanyama T-SITE
• - Starbucks Reserve® Store Ginza Maronier Street
• - Starbucks Coffee Newoman Yokohama
• - Starbucks Coffee Marunouchi Oazo
• - And more.

Additionally, the online store will feature early access for purchases from October 31, 2025. For more details, visit the Starbucks official website.

Experience Princi®

Established in 1985 in Milan, Princi® is an Italian bakery that showcases a wide array of traditional Italian offerings, from breads to pastries. With 13 locations across Japan, Princi® combines the rich flavors of Italian culinary tradition with innovative touches by Chef Matsuda. Discover and indulge in these delightful treats that bring warmth and joy to the holiday season.

For more information, visit Princi® official website or follow them on Instagram.