#Japan #Tokyo #Good Design #Organic Tea #ISSO TEA

ISSO TEA Wins the 2025 Good Design Award

The organic Japanese tea brand, ISSO TEA, developed by ISSO Co., Ltd., headquartered in Chiyoda, Tokyo, has garnered the esteemed 2025 Good Design Award, organized by the Japan Design Promotion Organization. ISSO TEA aims to bring "organic Japanese tea for today" to consumers, focusing on flavors, designs, and experiences that cater to both domestic and international lifestyles. The selection of high-quality organic tea leaves, along with suggestions for modern brewing methods and pairings, has enhanced its unique identity and value.

About ISSO TEA

ISSO TEA is crafted from a selection of rare organic Japanese tea leaves, comprising only a few percent of domestic tea. This ensures the highest quality, combining the wisdom of sustainable living in Japan with superior craftsmanship and a pursuit of beauty. It aims to provide options for tea lovers and newcomers alike by aligning with contemporary tastes, designs, and styles that reflect the narrative of drinking tea in Japan.

To explore more, visit their official website: ISSO TEA Official Site. Further details regarding their recognition can be found on the Good Design Award website.

Design Highlights

• - ISSO TEA introduces intuitive guides for brewing and pairing that align with modern lifestyles.
• - The packaging showcases traditional Japanese colors, representing the beauty of Japan while ensuring it resonates with international audiences.
• - Utilizing locally sourced organic tea leaves and environmentally sensitive materials, the product design emphasizes sustainability.

Judges' Evaluation

The judges expressed that there are various representations of Japanese tea, from convenient bottled options available at convenience stores to high-end selections abroad. ISSO TEA distinguishes itself through its fresh packaging design and re-evaluates the meaning and value of tea from both Japanese and global perspectives. The beautiful color palette derived from traditional Japanese hues leaves a significant impression.

Comment from ISSO's Representative, Masae Saito

Masae Saito expressed immense honor in receiving the Good Design Award for ISSO TEA. This achievement is a testament to the dedication and unwavering passion of their producers and partners. She extends heartfelt gratitude to the domestic and international teams, retail establishments and chefs who diligently present ISSO TEA, and to customers for their continued support. Drawing inspiration from their success, ISSO TEA is committed to further promoting the allure of rich and beautiful Japanese tea domestically and internationally.

Events and Availability Following the Good Design Award

ISSO TEA will be showcased and sold at various venues following its award:
1. Sales at GOOD DESIGN STORE TOKYO by NOHARA Marunouchi
- Event: "Get the essence of design - 2025 Good Design Award Special"
- Address: 2-7-2 Marunouchi, Chiyoda-ku, Tokyo, KITTE Marunouchi 3F
- Hours: 11:00 AM - 8:00 PM
- Dates: October 15 (Weds) - December 3 (Weds)
- Offered Products:
- ISSO Assortment Gift Box: 2,916 JPY
- Various tea bags & pouches (prices range from 1,080 to 4,860 JPY)

2. Exhibition at GOOD DESIGN EXHIBITION 2025
- Date: November 1 (Sat) - November 5 (Wed)
- Time: 11:00 AM - 7:00 PM (special hours on opening and closing days)
- Location: Tokyo Midtown, Akasaka 9-7-1, Minato Ward, Tokyo
- Organized by: Japan Design Promotion Organization

3. POP UP STORE at GOOD DESIGN STORE TOKYO by NOHARA
- Date: November 1 (Sat) - November 5 (Wed)
- Time: 11:00 AM - 8:00 PM
- Location: Tokyo Midtown Galleria B1F Atrium

About the Good Design Award

Founded in 1957, the Good Design Award serves as a hallmark of design evaluation and promotion, aimed at improving quality of life through outstanding design. It is a globally recognized award that encourages the application of design to solve societal issues.
Learn more on the official Good Design Award website.

ISSO TEA Brand Overview

• - Brand Name: ISSO TEA
• - Operating Company: ISSO Co., Ltd.
• - Representative: Masae Saito
• - Established: March 2023

ISSO operates under the concept of providing the world with new lifestyle choices rooted in Japanese living, inviting the unique experiences of Japan into everyday life for the global audience.
Visit the official site: ISSO TEA and follow on Instagram for more insights.