In an exciting development for the media and entertainment industry, Hydrolix has unveiled its support for AWS Elemental MediaLive, MediaPackage, and MediaTailor, alongside client-side analytics from Datazoom. This advancement empowers businesses to gain both real-time and historical insights into video streaming performance and advertising delivery, all while significantly lowering data storage and analysis costs. By integrating logs from AWS Elemental, CloudFront, and WAF, Hydrolix is set to enhance the overall streaming experience.
Key Benefits for Streaming Companies
One of the standout features of this new integration is the ability to economically analyze all logs as opposed to just samples. For streaming companies, this translates into immediate visibility provided just seconds between event occurrences and dashboard displays. Unlike traditional data metrics, which often sample information, Hydrolix now allows content providers to access continuous insight.
Moreover, all historical data remains readily available, or as Hydrolix describes it, 'hot,' ensuring that past performance can be analyzed in real-time to help derive new insights. This improvement includes the integration of client-side visibility, extending the quality of experience (QoE) observability over the final mile, thereby enhancing the service to consumers.
With this comprehensive set of tools at their disposal, media companies can better optimize their revenues by analyzing ad delivery more effectively. Streaming providers utilizing AWS Elemental, along with Datazoom, can now leverage Hydrolix for seamless ingestion, storage, and querying of logs and metrics throughout the entire media delivery pipeline. Whether it's for encoding, packaging, playback, or ad insertion, Hydrolix's advanced capabilities mean streaming businesses can handle terabyte-scale datasets with ease, without the burden of high retention costs.
Insight From Hydrolix Leadership
Marty Kagan, co-founder and CEO of Hydrolix, addressed the industry challenge by stating, "Streaming media companies don't have a data problem; they have a cost and complexity problem. Our new AWS Elemental and Datazoom integrations solve that by making it simple and affordable to gain complete, actionable visibility into the delivery and monetization of live content. Whether you're streaming the Super Bowl or optimizing an ad campaign, you shouldn't have to choose between cost and insight."
Diane Strutner, CEO of Datazoom, also reinforced this perspective, emphasizing the critical role of data in achieving viewer satisfaction and profit. She said, "By combining Datazoom's real-time, client-side telemetry with Hydrolix's ultra-fast querying and storage at scale, providers can finally get a full picture of performance from source to screen." This integration ultimately facilitates quicker issue resolution and smarter optimizations vital for increasing confidence that advertisements are being served correctly and effectively.
Addressing Challenges in Live Streaming and Ad Operations
For video engineering teams, instant visibility into the health and performance of AWS Elemental MediaLive and MediaPackage streams is key. This enables engineers to identify performance issues and enhance capacity planning through data-driven analysis of historical trends. By closely monitoring from the source to the screen, engineering teams can streamline workflows effectively.
On the advertising front, integrating Hydrolix with AWS Elemental MediaTailor and Datazoom provides a unified dashboard that connects server-side ad delivery metrics with client-side analytics. This capability allows streaming providers to monitor fill rates, devices used, abandonment, and click-through rates in real-time, making it easier than ever to validate and improve overall ad revenue performance.
Both teams benefit from interactive dashboards that are live within minutes, with support for up to 15 months of data retention in the AWS environment. Pre-built visualizations tailored for MediaLive, MediaPackage, MediaTailor, and Datazoom enhance insights dramatically, and these tools can be customized to meet specific needs.
Traditional observability platforms often either sample the data they process or lack meaningful media-centric metrics, which can lead to high costs associated with storing the extensive telemetry data necessary for complete visibility. With Hydrolix, businesses can ingest billions of log records daily without sacrificing speed and responsiveness, which is ever-critical during major live events.
As part of these advancements, Hydrolix allows AWS clients to deepen their understanding of content workflows and ad delivery strategies, all without elevating operational complexities. This integration is available now for both new and existing Hydrolix for AWS customers.
Adding to this recently announced capability, the Hydrolix Spark Connector is now compatible with AWS EMR, enabling organizations to connect extensive event data from Hydrolix with other AWS services, fueling AI and machine learning workflows efficiently. For further information, potential clients are encouraged to visit the Hydrolix website
here.
About Hydrolix
Founded in 2018 in Portland, Oregon, Hydrolix is revolutionizing the economics of log data with its unique streaming data lake platform. By combining high-density compression, decoupled storage, and indexed search, Hydrolix delivers real-time querying capabilities at a terabyte scale while minimizing the cost of log data storage and usage. Hydrolix operates across varying sectors, including security, digital advertising, content delivery, and regulatory compliance, providing trusted solutions for organizations worldwide.