#Japan #Tokyo #BtoB Platform #Mizkan Group #Mizkan Partners

Overview of Mizkan Group's Efforts

Mizkan Group, a leader in the food production industry with over 220 years of history, has drastically improved its internal processes through the adoption of a BtoB platform for product specifications. This initiative, conducted in collaboration with Infomart, aimed to streamline the cumbersome documentation tasks which were bogging down their operations.

The Challenge Before Implementation

Prior to implementing the BtoB platform, Mizkan Partners faced significant challenges in managing the submission of product specification documents. Annually, they were tasked with submitting roughly 12,000 specifications, with a staggering 9,000 of those being in Excel format. This led to a labor-intensive process where sales representatives would receive requests from clients via various formats, necessitating time-consuming copying and pasting, followed by verification to ensure accuracy. In many cases, completing one document could take between 30 minutes to an hour, especially with the inconsistencies in the formats used by clients.

The Solution: BtoB Platform for Streamlined Workflow

The introduction of the BtoB Platform for product specifications has redefined Mizkan's operational efficiency. By integrating with their core system, the platform has significantly reduced the time required to complete each submission. What previously took as long as an hour is now accomplished in about five minutes. This dramatic decrease in processing time enables employees to focus on more value-added tasks instead of getting caught up in repetitive administrative duties.

Enhanced Communication Through the Food Information Database

Another remarkable feature of the BtoB platform is the Food Information Database (FDB). This tool automates the updating and dissemination of essential product information, ensuring that clients always receive the most current specifications without needing manual intervention from Mizkan. Clients benefit from timely notifications whenever any updates or changes are applied, thereby reducing the risk of misinformation and improving overall product safety standards in the industry.

Looking Ahead: Future Developments and Innovations

Mizkan Group is not only focusing on internal efficiencies but also on expanding its product lines and offerings. With ambitions to innovate and develop new categories such as their ZENB brand, they aim to appeal to diverse consumer needs, especially among individuals living alone who seek convenience. By committing to health-conscious options that require little preparation, Mizkan Group seeks to enhance the food-living experience for everyone.

Furthermore, Mizkan emphasizes the importance of maintaining a minimal yet effective structure for information sharing between stakeholders in the industry and hopes for closer integration with other web-based specification systems for greater standardization.

Conclusion: A Testament to Digital Transformation

The successful adoption of the BtoB platform is a case study in how embracing digital solutions can resolve long-standing operational challenges. The infusion of technology has not only enhanced Mizkan’s internal workflows but also reinforced its commitment to delivering safe and high-quality products to its customers. The continuous improvements signal a bright future where efficiency and quality coexist, ultimately benefiting consumers and stakeholders alike.

Further Information

For more details about Mizkan’s BtoB platform, visit Infomart's official page.

Company Overview

Mizkan Group is headquartered in Handa City, Aichi Prefecture and specializes in the manufacturing and sale of seasonings and processed foods. With a history dating back to 1804, the company continues to be a major player in Japan's food industry.

Infomart operates as a leading provider of B2B electronic trading platforms, enhancing commercial transactions for numerous companies. With headquarters located in Tokyo, they continue to innovate and support businesses across Japan.