HIS Collaborates with WILLER MARKETING to Enhance Domestic Bus Travel Experience

HIS Partners with WILLER MARKETING

In an exciting move for travelers, HIS (H.I.S. Co., Ltd.) has announced a collaboration with WILLER MARKETING Inc., the operator of the well-known bus reservation website 'WILLER TRAVEL.' Beginning on April 16, 2024, HIS's domestic highway bus and overnight bus site will feature the 'WILLER EXPRESS' bus service, offering a more comprehensive selection for passengers seeking convenient travel options across Japan.

For more details, you can visit the HIS domestic highway bus site at HIS Highway Bus.

The HIS domestic bus site opened its doors in August 2024 and has quickly attracted a large user base, particularly among female travelers, with around 60% of users being women. The site is particularly popular with teenagers and young adults, showcasing a demographic focus primarily on high school and university students.

With the integration of WILLER's core reservation system, the 'WiLL system,' travelers can now select from approximately 20 new routes and 150 additional services offered by 'WILLER EXPRESS.' This partnership aligns with HIS's mission to deliver enhanced travel experiences and is complemented by a special campaign that encourages even more customers to explore the 'WILLER EXPRESS' service.

Special Promotion: 10% Off 'WILLER EXPRESS'

As part of this collaboration, a limited-time promotion will be available from April 16 to April 30, 2025, where travelers can avail a 10% discount on all tickets for 'WILLER EXPRESS' routes booked through the HIS platform. This initiative aims to stimulate interest and bookings for these routes while emphasizing the affordability and accessibility of bus travel.

Extensive Bus Network and Service Features

The 'WILLER EXPRESS' service boasts a rich network connecting major cities, including Tokyo, Osaka, Nagoya, and Fukuoka. Passengers can choose from various seating options, ranging from economical four-row seats to more private three-row shell seats designed for comfort.

WILLER is committed to ensuring safe travel through robust health management protocols for bus drivers and rigorous operation management systems—key factors in providing a reliable and secure travel experience for all users.

In conclusion, HIS is dedicated to expanding its offerings and enhancing passenger safety and convenience in bus travel. As more routes and services are launched, travelers can look forward to improved bus travel experiences across Japan. This partnership with WILLER MARKETING signifies a positive step forward in the evolution of domestic travel solutions that cater to the needs and preferences of a diverse audience, especially the younger generation seeking affordable and reliable transportation options.