CUBITTS Pop-Up Tour
2025-07-16 00:51:08

CUBITTS Launches Exclusive Pop-Up Store Tour in Japan for Eyewear Lovers

CUBITTS Hits Japan: A Celebration of Craftsmanship and Style



London-based eyewear brand CUBITTS is making waves in Japan with its first-ever pop-up store tour, showcasing exclusive designs and new collections.

The tour, titled "POP-UP TOUR in JAPAN," brings the charm of London craftsmanship to major cities across Japan. During this event, enthusiasts can expect not only the latest releases from the Spring/Summer 2025 collection but also limited-edition models designed specifically for this market.

Event Details



[Third Pop-Up Event]

  • - Name: CUBITTS POP-UP TOUR in JAPAN – LUMINE Shinjuku
  • - Dates: August 5 - August 17, 2025
  • - Location: LUMINE Shinjuku, LUMINE1, 2F SPOT-I
  • - Features: Showcasing the latest sunglasses collection, limited models, and the brand's unique story.

[Fourth Pop-Up Event]

  • - Name: CUBITTS POP-UP TOUR in JAPAN – SHIBUYA SCRAMBLE SQUARE
  • - Dates: August 13 - September 24, 2025
  • - Location: Shibuya Scramble Square, Shops & Restaurants, 4F Pop-Up Space
  • - Features: Similar to the LUMINE event, with a focus on showcasing CUBITTS' newest sunglasses.

Exclusive Collaboration Products



As part of the pop-up events, CUBITTS will introduce several exciting collaborations:

Ampton Bold for Adsum

  • - Price: ¥38,500 (tax included)
  • - A stylish model designed with Brooklyn-based fashion brand Adsum. Its robust square silhouette features a thick rim and symmetrical temples, delivering both a bold architectural presence and practicality for outdoor enthusiasts.

AKIRA

  • - Price: ¥38,500 (tax included)
  • - Inspired by the visionary director Akira Kurosawa, this model combines sharp square fronts with dramatic wrap-around temples, echoing the spirit of 1990s design.

  • - Part of the exclusive collaboration between Cubitts and YMC, AKIRA stands out in the collection, merging modern innovation with classic influences.

Wollstonecraft and SWINTON

Both models priced at ¥38,500, these provide powerful aesthetics with striking design elements:
  • - Wollstonecraft: An oversized pantos shape reminiscent of British style, now available in additional colors.
  • - SWINTON: Offers an elegant balance between square lenses and cat-eye curves, embodying strength and sophistication.

The New British Summer Time Collection



CUBITTS celebrates the beauty of long summer days with its "British Summer Time" collection, emphasizing the relaxed rhythms of life during this season. The collection reflects a commitment to craftsmanship and modern design, with three models priced at ¥38,500 available in Japan for the first time.

  • - Anatola combines retro-futurism with a seamless silhouette.
  • - Rhyl offers a bold, reconstructed sports frame.
  • - Laurier pays homage to 1950s style with a distinctly architectural form.

About CUBITTS



Established in 2013 in King's Cross, London, CUBITTS is known for merging traditional craftsmanship with contemporary designs. The brand's philosophy—that eyewear should be cherished rather than just a necessity—drives its commitment to quality and aesthetic appeal. CUBITTS produces a variety of eyewear that meets both corrective needs and fashion sensibilities, making it accessible to a wide audience.

Drawing inspiration from British architectural history, specifically the works of Lewis Cubitt, the brand maintains a unique identity that resonates with customers worldwide, with an emphasis on bespoke services available at their international stores.

CUBITTS is reshaping the eyewear landscape by blending innovative technology, skilled craftsmanship, and a keen eye for detail, promising to elevate the eyewear industry for the modern era.


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Topics Consumer Products & Retail)

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