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Desert Financial Credit Union Shines Again

Desert Financial Credit Union has once again made its mark in the financial sector by being honored on the Forbes list of Best-In-State Credit Unions for 2025. This prestigious recognition marks the seventh consecutive year the credit union has secured a position in the top five credit unions within Arizona. CEO Jeff Meshey expressed immense pride in this achievement, attributing it to the trust that members place in the organization.

“It reflects the trust our members place in us,” Meshey stated. “We work every day to be worthy of that trust by helping our members achieve financial well-being and by strengthening the communities we serve.”

The Best-In-State rankings are developed in collaboration with the market research firm Statista, which conducted an extensive survey of over 26,000 residents across the U.S. Participants evaluated credit unions on various criteria, such as trustworthiness, quality of financial advice, customer service, and the effectiveness of digital and branch services.

Additionally, a sentiment analysis was performed using publicly available reviews and ratings, contributing further insights into the performance of each credit union. Statista utilized more than 500,000 public reviews written between February 2022 and March 2025 to assess the various credit unions. Importantly, 80% of the score was derived from survey responses while the remaining 20% came from the online ratings analysis.

The final list was unveiled by Forbes on June 17, 2025, showcasing the best credit unions in the country. Those interested in viewing the complete ranking can do so by visiting Forbes' official site.

Desert Financial Credit Union, with a legacy of over 85 years, has grown to become Arizona's trusted financial institution, boasting over $9 billion in assets and more than 450,000 members. The credit union operates nearly 50 branches statewide, with a commitment to providing reliable access to financial services through various contactless solutions.

In line with its not-for-profit mission, Desert Financial proudly distributed $16 million in dividends to its members as part of the Member Giveback Bonus in 2025. Additionally, they are well-known for their partnerships with local institutions, acting as the official retail banking partner of Arizona State University along with other local sports organizations.

To discover more about their services and how to become a member, interested individuals can visit Desert Financial's website.

This recognition not only underscores Desert Financial's commitment to excellent service but also highlights the profound trust members have in their operations, paving the way for continued growth and community impact in the future.